Mobile and App Marketing

Winning brands will prioritise generating cross-channel journeys that bring together touchpoints without disrupting customer experiences.

The interactive instant messaging features of platforms like WhatsApp are transformative. The capabilities enable seamless, bi-directional experiences, enhancing customer interactions and reducing friction.

RCS also enables media-rich messages and more engaging two-way interactions with consumers via chatbots.

Steve Tan, VP & General Manager, EMEA/APAC at Airship discusses strategies to drive long-term customer loyalty, and maximise the business impact of mobile apps.

The future success of any mobile app depends on its ability to protect users without compromising the overall app experience. To this end, it is imperative to prioritise innovation and stay competitive…

CASE STUDY: McDonald’s Hong Kong partnered with Google Analytics 4 to personalise its ads, which increased in-app orders by 550% in two months.

With a significant surge in app installs, where finance apps topped the ladder by 384% during Ramadan, brands across the region need to implement effective customer retention strategies. Here’s what AppsFlyer's research suggests.

The increase in app spends indicates the rising maturity of consumers in India. So, what’s next?

From introducing AI-powered recommendation models to adding live commerce integrations, Indian mobile app marketers are keeping up with the mobile trends. Here are a few mobile marketing trends that will continue to surge in 2024.