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Brands beware. MFA sites are websites created solely for ad arbitrage. The result is a poor user experience, a negative brand association and a wasted ad budget.

Driven by price changes, nearly half (43%) customers switch stores to find the best promotional offers. How can brands cope with the competition?

How to survive and thrive in the VUCA chaos. Marketers are advised to take proactive steps to prepare for various potential outcomes. This involves being aware of the inherent risks in the market, understanding one's risk tolerance, and having a well-thought-out yet flexible strategy.

As consumers increasingly use mobile devices for shopping, social interactions, and entertainment, campaigns must adapt to these new patterns to seamlessly integrate with the consumers day, explains Oussama Yousfi, Regional Director, Middle East & Africa at Adwake.

The coronavirus pandemic shifted the playing field tremendously, putting the spotlight on digital marketing, making it a crucial strategy for businesses in 2021 and beyond As the Covid-19 took its toll globally in March, unexpectedly digital marketing became one of the most significant ways to do business. All of a sudden digital presence gained more […]

Marketing automation and the expeditious rise of Martech tools can help in business growth, but certain marketing technology drawbacks can be catastrophic. While the dawn of the digital era made several martech tools a part of common marketing strategies in businesses, the continued evolution of technology has got brands to dive deep into the realm […]

Businesses should start rolling out page designs and using multivariate testing to find which experience gives the company the best conversion rate, so by the time Google update is live; brands will be ready to not only bring in better ROI but also rank higher Google’s page experience update is likely to debut sometime in […]

With huge competition in the market, investing on digital marketing without an adequate ROI may cost dearly. Every business is trying to inculcate new digital marketing strategies to get more consumers and better ROI. Since digital strategy is imperative for any organisation today, enterprises do not have any choice except moving ahead with relevant and […]

Advanced data management and analytics will enable new automated and AI solutions for real-time business performances. For their business growth and survival, brands are beginning to revamp their e-commerce and in-store channels. Data science, visual analytics and AI-enabled business processes come together as the race for business optimization expedites. Data science and analytics have started […]

Brands are considering investing in digital voice technology for long-term business success. Given the current market scenario, voice technology is gaining acceptance in the Middle East, as more consumers look for contact less ways to connect with brands. To stand out, businesses are increasingly deploying custom digital voices and advanced technology. To help them create […]