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In the electronics industry, customer expectations evolve rapidly. Staying attuned to these changes, especially in a diverse and dynamic market like Turkey is a significant challenge, says Erbil Topgül, Director of Customer Service at Samsung Türkiye.

AI uses advanced algorithms to read customer data and personalise product recommendations, thereby enhancing the product discovery process.

The affiliate marketing industry is projected to reach a staggering $27.8 billion by 2027, and the finance sector is an interesting case study for this.

Simon Kriss, Author of The AI Empowered Customer Experience gets candid about artificial intelligence models, and its role in augmenting humans...

Fake traffic and ad fraud significantly undermine campaign ROI by simulating real traffic. Research shows that ad fraud is costing 3-10% of revenue to 40% of businesses.

From personalised treatment plans to automating inventory management processes, with predictive insights, contextual intelligence (CI) can be the disruption brands need.

The concept of intent-based marketing isn't new; it has been discussed to the grave. From historical insights to real-time ones, the way marketers use intent data has rapidly evolved.

While the genAI investment criteria is the appetite for risk vs. reward, regulation will be the biggest challenge, says Jay Dalvi, Enterprise Sales Director at Haptik.

Google won't be scrapping third-party cookies after all. It plans to focus on the Privacy Sandbox to improve privacy. What does this mean for the industry?

Protected Audience API (PAAPI) will become the cornerstone of effective tech stacks, driving privacy-first marketing strategies. Brands that prepare with PAAPI can minimise the impact of cookie depreciation.