Featured

The integration of genAI and URL mapping in adtech is revolutionising the way marketers approach audience targeting.

With consumers becoming increasingly hesitant to share personal information, confidence in AI among consumers has dropped significantly.

Brian Reed, SVP of Marketing at Appdome discusses how brands can monitor, measure, and future-proof their mobile apps against security threats.

As banks confront fintech competition and revenue growth, open finance enabled engagement platforms emerge as a strategic imperative.

Read about Zalora's growth strategies, and the importance of understanding evolving customer preferences and leveraging data analytics to enhance user experiences.

The ability to track and attribute conversions to individual users is fading in today’s privacy-focused world. However, contrary to popular belief, this shift isn’t necessarily bad for advertisers or ad platforms.

AI has the potential to enhance or achieve strategic loyalty initiatives retailers have long sought—true one-to-one marketing and customer interactions, the genuine ability to influence purchasing decisions at the moment, and an effective lever for incremental spending.

Dr Melanie Van Rooy, CMO at Clicks Group discusses the CX challenges in the retail industry and how innovative strategies and emerging tech will create better shopping experiences.

Explore how AI-based click fraud detection software and Google’s ad policies are preventing click farms.

The constant adaptation in the world of programmatic advertising is being viewed as an opportunity to incorporate new elements.