Conversational AI

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Meet the Always-on Conversationalists

Conversational AI

Meet the Always-on Conversationalists

How conversational AI bots can help create contextual engagement

Yash Raaj

January 06, 2022

When AI Leads Personalisation

Conversational AI

When AI Leads Personalisation

Ardent football fan Amir eagerly opened the box to see his Nike shoes personalised through the Nike By You campaign. It might not sound like a big deal, but Amir had bought these shoes when the program was called the NikeID program, way back in 1999. While it was not a critical customer experience (CX) […]

Chandni U

August 24, 2021

Conversational Commerce Is The Next Business Imperative

Conversational AI

Conversational Commerce Is The Next Business Imperative

To provide a more personalised experience, businesses are using AI algorithms to start a dialogue with the customers

Soumyadeep Roy

June 30, 2021

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Returns Are Rising: What Retailers Can Learn from ASOS’ Crackdown

23 hours ago As return rates soar in online retail, ASOS’ controversial customer ban puts a spotlight on the need for smarter, fairer return strategies. How can technology and transparency help retailers cut costs without compromising customer loyalty?

Mintegral Unveils IAP ROAS Optimisation

a day ago By integrating IAP ROAS into their campaigns, developers can now accelerate growth, enhance the quality of their user base, and achieve better control over their app’s financial performance.

L’Oréal Turkey Teams with AdCreative.ai

a day ago L’Oréal Turkey is leveraging AdCreative.ai to streamline visual content creation, from branded templates and AI-assisted shoots to predictive tools that optimise campaign performance and ensure brand consistency.

Dynata Expands Partnership with Data Axle

a day ago By incorporating Data Axle’s identity data, Dynata is now better positioned to help brands enhance their datasets and activate audiences across digital channels with accuracy.

Dailymotion Advertising Introduces EchoAI

a day ago With EchoAI, brands can now engage audiences in real-time conversations directly from their video ads, across all screens (desktop, mobile, tablet, and connected TV).

ArcSpan Raises $5.2 Million in Seed Extension Round

a day ago With this raise, ArcSpan plans to expand its product, data science, and publisher success teams while deepening integrations across the advertising ecosystem.

Iterable Expands Partnership with Movable Ink

2 days ago Together, Iterable and Movable Ink are helping brands transform real-time customer data into dynamic, personalised content across every channel, streamlining campaign creation and deepening audience engagement.

Interpublic Unveils Agentic Systems for Commerce (ASC)

2 days ago ASC represents a shift for sales and marketing teams from standalone tools to intelligent systems, allowing brands to move from reactive to adaptive operations, with unified, financially aligned performance across the commerce ecosystem.

Inmar Intelligence Partners with Upshop

2 days ago Together, Upshop and Inmar are delivering an end-to-end solution that aligns marketing and operations in real time, empowering retailers to deliver on their promises with greater accuracy, efficiency and impact.

Hahn Introduces New Marketing Solutions

2 days ago Under Hahn Labs, Hahn’s predictive analytics division, brands have access to behavioural modelling, campaign intelligence, and the C-Suite Confidence Report, all solutions designed to measure return on marketing investments (ROMI).