customer engagement

CleverTap's MarTech solutions, product experience platform and VoIP-based engagement capabilities will be integrated with Deloitte's digital strategy expertise.

Explore five overlooked myths, from data biases to brand identity risks, and discover how businesses can strike the right balance.

Unlike legacy platforms that rely on static, pre-planned campaigns, Genie ensures that every customer interaction is immediate, relevant and optimised for conversion.

Emplifi Fuel transforms how customer-obsessed marketing and customer care teams work by combining VoC data with industry-specific knowledge.

The future of Retail Media Networks (RMNs) lies in clean-room-powered data collaboration, while innovations in shoppable media, interactive ads, and omnichannel attribution will redefine engagement and measurement in CPG advertising.

The report discusses the attitudes and expectations towards AI in the customer service industry that are impacting business decisions.

The engagement illusion has hindered us for too long—superficial insight tracking, fragmented metrics and more, are hindering brand growth.

Ahmed Khairy, CEO of Gameball talks about why true loyalty goes beyond transactions—brands must build emotional connections, personalise experiences, and leverage AI to stay ahead.

Between cost reductions and cloud adoption, speech analytics will enhance customer interactions in 10 key ways.

This collaboration will enable businesses to create more personalised and seamless interactions, enhancing customer experience.