Innovaccer Acquires Customer Engagement Platform Cured
The acquisition of Cured deepens Innovaccer’s commitment to delivering a market-leading Healthcare Experience Platform to enhance patient experience.
Topics
Innovaccer, a maker of digital tools for providers, has acquired Cured, a digital marketing and customer relationship management platform. The strategic move will add more than 20 health systems and first-time digital health clients to Innovaccer’s current portfolio of customers. Cured’s three cofounders will assume leadership roles within Innovaccer and help drive the company’s healthcare CRM strategy.
Abhinav Shashank, cofounder and CEO of Innovaccer, said, “This acquisition perfectly complements our forward strategy, which revolves around three central pillars: Value, transitioning from fee-for-service to value-based care; Experience, moving from encounter-based care to experience-driven care; and Productivity, shifting from burnout to AI-driven productivity. We disrupted VBC by building a healthcare-specific data platform and ultimately leading the market in value-based care. We enhanced productivity by launching the largest AI healthcare solution suite, Sara. We were looking for companies who could help us enhance our Experience pillar’s focus on improving patient experiences. Cured was the perfect fit, with a team that shares our passion and innovative mindset and a compelling approach to disrupt healthcare CRM.”
The acquisition of Cured deepens Innovaccer’s commitment to delivering a market-leading Healthcare Experience Platform (HXP). Cured’s expertise in patient and member outreach, engagement, and growth strategy paired with Innovaccer’s CRM capabilities will accelerate innovations that improve not only the patient experience but also the outcomes.
