BigCommerce, Feedonomics Deepen Partnership with Google Cloud

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BigCommerce (Nasdaq: BIGC), an open SaaS ecommerce platform for B2C and B2B businesses, and Feedonomics, a data feed management solution, have announced a deepened partnership with Google Cloud to accelerate merchant performance using Google Cloud’s next-generation AI tools.

The collaboration delivers new capabilities for BigCommerce merchants to improve product discoverability and increase conversions across the Google Cloud ecosystem.

“We are unlocking the full potential of Google Cloud with Gemini, to drive product discoverability, higher conversion, and intelligent automation,” said Sharon Gee, SVP of AI Products at BigCommerce and Feedonomics. 

“This partnership provides our merchants with enterprise-grade scalability, security and performance needed to drive success in the new agentic commerce era.”

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Innovations include:

• Feedonomics Surface, now in a closed beta for BigCommerce customers, optimises and delivers quality product data directly to Google Merchant Centre, boosting visibility across sales channels with AI product data.
• Using Feedonomics’ new features leveraging Google Cloud with Gemini, merchants can automatically enrich product catalogues. This creates more engaging product data that can be syndicated to any Feedonomics-supported channel to improve search performance and conversion rates.
• By combining BigCommerce’s Model Context Protocol (MCP), now available in closed beta, with Google’s Agent Development Kit (ADK), developers can now build intelligent, commerce-aware merchant agents to enhance automation, personalisation, and operational efficiency.

“This strengthened relationship gives merchants access to cutting-edge tools for AI-powered data enrichment and agentic commerce,” said Kapil Dabi, Director, Market Lead, Retail & Consumer, Google Cloud. “Our expanded collaboration empowers retailers to modernise operations and unlock new customer insights.”

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