Sitecore Partners with Gradial
Gradial’s AI-powered orchestration platform integrates with Sitecore’s digital experience platform to automate the execution layer, turning marketing briefs into live campaigns without the handoffs, tickets, or delays.
Topics
Sitecore has announced a strategic partnership with Gradial to simplify and accelerate how marketers deliver personalised campaigns, driving and monetising engagement – at scale and at a fraction of today’s cost and effort.
The collaboration marks a step forward in Sitecore’s commitment to agentic AI innovation that doesn’t just suggest, it acts on the marketer’s behalf.
Modern marketing teams are overwhelmed by disconnected tools that don’t talk to one another, often requiring additional tools and workflows to design, launch, deliver, and optimise campaigns. This fragmentation slows execution and pulls attention from strategic work.
Gradial and Sitecore are addressing this challenge by reinventing marketing operations. Gradial’s AI-powered orchestration platform integrates with Sitecore’s digital experience platform to automate the execution layer, turning marketing briefs into live campaigns without the handoffs, tickets, or delays.
“Gradial brings a unique blend of engineering precision and marketing empathy,” said Eric Stine, CEO of Sitecore.
“Their AI-powered orchestration capabilities enhance Sitecore’s composable digital experience platform by automating the execution layer marketers need most to deliver the kinds of personal, predictive experiences that drive leads and revenue growth, but which historically have been costly and laborious.”
“Together, we’re helping marketers move faster and smarter, using AI to transform delivery and stay anchored in creativity and brand purpose.”
Doug Tallmadge, CEO of Gradial, said, “At Gradial, we see content operations as a systems challenge – complex, dynamic, and in need of intelligent automation.”
“Sitecore’s vision for agentic AI aligns perfectly with our mission: to build adaptive systems that do the heavy lifting, so marketers can lead with insight, not infrastructure. Together, we’re enabling a new era of marketing execution that is precise, scalable, and deeply human.”
ALSO READ: Accenture and Sitecore Enhance Business Partnership
