Rembrand Partners with Mirriad
The joint venture between Rembrand and Mirriad represents a step forward in contextual advertising, giving marketers a dynamic and scalable way to integrate brand messaging directly into the content their audiences love.
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Rembrand and Mirriad have announced a strategic joint venture aimed at improving the virtual product placement landscape across the US Connected TV (CTV) market.
By combining their technologies and expertise, the partnership introduces a next-generation solution that gives brands unmatched opportunities to engage audiences and embed themselves in culturally relevant moments—cutting through advertising noise with precision and impact.
This collaboration brings together Mirriad’s strengths—including visual quality, a robust network of premium CTV content partnerships, and sophisticated controls for content owners—with Rembrand’s AI-powered placement engine.
Together, the companies will deliver a powerful solution that helps brands achieve deeper audience connection through immersive, in-content advertising—whether embedded in cinematic narratives or integrated into creator campaigns.
“This collaboration with Mirriad marks a pivotal moment for the future of virtual placement,” said Omar Tawakol, CEO of Rembrand.
“By integrating our AI-powered platform with Mirriad’s partner-experience and access to premium content, we are poised to deliver a truly transformative solution for brands looking to connect with their audience in a meaningful and impactful way.”
Under the terms of the partnership, the newly formed joint venture will assume full responsibility for managing all US-based publisher and brand relationships related to virtual product placement. This ensures seamless continuity of service and opens the door to expanded opportunities for both existing and prospective clients.
The current US supply and demand teams from Mirriad will transition into the new entity, ensuring operational consistency and maintaining established partnerships.
This joint venture represents a step forward in contextual advertising, giving marketers a dynamic and scalable way to integrate brand messaging directly into the content their audiences love.
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