Hydrolix Adds AWS Elemental Logs
With this launch, Hydrolix enables AWS customers to gain deeper insight into their content workflows and ad delivery strategies without increasing operational overhead.
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Hydrolix has announced support for AWS Elemental MediaLive, MediaPackage and MediaTailor, as well as client-side analytics from Datazoom.
The new integrations provide media and entertainment companies with real-time and historical insights into video streaming performance and advertising delivery, helping optimise viewer experience and ad revenue while significantly reducing the cost and complexity of data storage and analysis.
The AWS Elemental and Datazoom integrations complement existing integrations with AWS Cloudfront and AWS WAF, as well as other data sources.
Key benefits to streaming companies:
- Economically analyse all logs, not just samples.
- Gain real-time visibility: seconds from event to dashboard.
- Leverage historical data to gain new insights (all data is “hot” all the time).
- Include client-side observability, not just server-side, extending Quality of Experience (QoE) observability over the “last mile” to customers’ media viewers.
- Optimise revenues by having more comprehensive insights into ad delivery.
Streaming providers using AWS Elemental and Datazoom can now use Hydrolix to ingest, store and query logs and metrics across the entire media delivery pipeline, from encoding and packaging to client playback and ad insertion.
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Hydrolix’s data compression, indexing and decoupled storage architecture enables sub-second queries on terabyte-scale datasets with more than 90% reduction in retention costs.
“Streaming media companies don’t have a data problem; they have a cost and complexity problem,” said Marty Kagan, Co-Founder and CEO of Hydrolix.
“Our new AWS Elemental and Datazoom integrations solve that by making it simple and affordable to gain complete, actionable visibility into the delivery and monetisation of live content. Whether you’re streaming the Super Bowl or optimising an ad campaign, you shouldn’t have to choose between cost and insight.”
Diane Strutner, CEO of Datazoom, said, “For media companies, viewer experience and ad revenue are only as strong as the data behind them. By combining Datazoom’s real-time, client-side telemetry with Hydrolix’s ultra-fast querying and storage at scale, providers can finally get a full picture of performance from source to screen.”
“That means faster issue resolution, smarter optimisation and greater confidence that ads are landing exactly where they’re supposed to—on time, on device and on target.”
The integration addresses challenges in livestreaming and ad operations:
- For video engineering teams, Hydrolix provides visibility into the health and performance of AWS Elemental MediaLive and MediaPackage streams. Engineers can pinpoint performance bottlenecks, reduce mean time to resolution, and investigate historical trends for data-driven tuning and capacity planning. Coupled with CloudFront, this now allows monitoring workflows from source to screen.
- For advertising operations, the combination of Hydrolix, AWS Elemental MediaTailor and Datazoom delivers a unified dashboard correlating server-side ad delivery with client-side metrics. Streaming providers can now monitor fill rates, ad context, device types, abandonment and click-through rates – all in real time.
- For both teams, interactive dashboards are live in minutes, with support for 15+ months of data retention in the customer’s AWS environment. Prebuilt visualisations for MediaLive, MediaPackage, MediaTailor and Datazoom accelerate time-to-insight and are fully customisable.
With this launch, Hydrolix enables AWS customers to gain deeper insight into their content workflows and ad delivery strategies without increasing operational overhead.
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