IBM Watson-Powered AI Assistant Helps Visitors on the TD Digital Store
Investors looking to diversify their portfolios are familiar with the benefits and value that precious metals can offer. To help make the purchasing process easier, IBM worked with TD Securities to launch an AI-based virtual assistant powered by IBM Watson Assistant that can help customers with inquiries on the TD Precious Metals digital store, including […]
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Investors looking to diversify their portfolios are familiar with the benefits and value that precious metals can offer.
To help make the purchasing process easier, IBM worked with TD Securities to launch an AI-based virtual assistant powered by IBM Watson Assistant that can help customers with inquiries on the TD Precious Metals digital store, including frequently asked questions.
The TD Precious Metals digital store allows customers to buy physical gold, silver and platinum bullion and coins online from the comfort of their homes. The new virtual assistant, now available as a feature on the TD Precious Metals digital store, provides customers with a convenient self-service option, available 24/7, for frequently asked questions about TD Precious Metals. Customers type their questions into the virtual assistant and receive an instant written response, along with links to help further assist them.
“We know our customers are looking for an enhanced digital experience and the new virtual assistant will provide quick responses to help customers feel confident in their purchasing decisions,” said James Wolanski, Managing Director, Head of Retail & Wealth Distribution and Product Innovation, TD Securities. “Our TD Precious Metals Support Desk will remain available for any inquiry that may require additional support or a human touch.”
“With rapid acceleration of digital transformation, businesses need to enhance their services using AI-powered intelligent workflows. The use of AI to automate tasks can drive greater efficiency and strengthen customer relationships,” said Daniel Cascone, Financial Services Sector Leader for IBM Canada.
“We are working with TD Securities to enrich the overall customer experience with the power of innovative technology like conversational AI through the IBM Watson-powered AI virtual assistant.”
TD digital and technology teams have worked closely with commerce and system integration experts from IBM Consulting to develop and fully integrate the virtual assistant into the TD Precious Metals digital store via the IBM Garage Methodology, a collaborative approach to fast-track innovation and drive meaningful, lasting transformation. Future iterations of the virtual assistant are planned to further improve the customer experience by incorporating additional enhancements and functionalities.
