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With this acquisition, Amplitude hopes to give marketers and product teams a complete picture of their customers, ultimately helping them create better products and digital experiences.

As marketing and advertising technologies converge, Ivy addresses a growing demand for solutions that help marketers navigate fragmentation and unlock efficiency at scale.

With this acquisition, Privy now offers a unified platform where merchants can manage email campaigns, SMS automation, onsite popups and soon, real-time 1:1 conversations — all from one place.

The acquisition will see Previsible and Internet Marketing Ninjas operating as two distinct brands, with Internet Marketing Ninjas retaining all of its dedicated team, while combining suites of SEO and AI search tools to better serve brands.

Highspot’s new agents combine insights and action to give GTM teams speed in the right direction—all in a unified experience that reduces complexity and cost by eliminating the need for numerous point solutions.

WhatsApp Messaging includes a no-code workflow and chatbot builder, a two-way shared team inbox for managing conversations, broadcast messaging for campaigns, and integrations with essential business tools.

This partnership strengthens Varicent’s position as the only fully integrated SPM platform—one that combines Sales Planning, Incentive Compensation, and Performance Optimisation in a single AI-powered solution.

Smartcat’s AI Agents learn from an organisation’s people, brand guidelines, and feedback, enabling teams across marketing, L&D, product, and engineering to create, translate, and localise content with consistency and control.

The intuitive screen saver function of ActivPanel D-Series allows users to instantly switch between display and interactive mode on an IFPD with a single tap, limiting distractions.

Together, Didomi Partners and Sourcepoint will help publishers and advertisers fuel smarter data strategies, resulting in better business outcomes and monetisation opportunities.