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Each AI agent supports specific tasks like SEO, content planning, sales outreach, or trend analysis by efficiently processing and summarising large volumes of data to improve performance and speed.

The acquisition will enhance the Khoros product suite with advanced AI capabilities, delivering smarter, more engaging customer experiences across every digital touchpoint.

Gravta’s founders merged their expertise across media, entertainment, technology, and creative fields to develop a practical, end-to-end video advertising system designed to meet today’s marketing demands.

Channel Factory has also introduced the Chatbot Assistant, which combines real-time analytics with Channel Factory’s contextual intelligence to help advertisers quickly adjust campaigns, content, and budgets.

The research highlights the urgent need for technology vendors, many of whom are still only exploring the potential for agentic AI deployment within CX, to accelerate their strategies.

Salesforce will support Informatica in delivering AI-powered data tools that unify, manage, and connect data across cloud, hybrid, and multi-cloud environments in one platform.

Unlike traditional website providers, PERQ Websites focus on AI personalisation to deliver a more engaging apartment search experience.

With NIQ’s data powering Novi’s AI-driven recommendations, brands can quickly see which retailer programs they qualify for or what minor changes are needed to meet requirements.

The study also confirms that CTV performance scales with investment. Advertisers that committed larger budgets to CTV saw disproportionately higher returns, while those underinvesting may be missing out.

Azerion Intelligence uses a pay-per-use model with scalable AI tools and infrastructure, enabling businesses to adopt AI efficiently without high upfront investment.