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Automation Anywhere’s new agentic solutions tackle common AI deployment challenges with pre-built, customer-validated tools designed to accelerate production and improve time to market.

Agora’s conversational AI agents use real-time communication (RTC) infrastructure to deliver natural, low-latency interactions with intelligent handling, even in noisy or low-bandwidth environments.

Cannes Lions 2025 highlighted global advertising and media innovations, with major companies launching AI tools, streaming integrations, and programmatic solutions to drive performance marketing and real-time consumer engagement.

Omnicom expanded its media and data capabilities through platform partnerships, aiming to support precise, real-time audience targeting across livestreaming, sports, retail, and commerce media.

Zia Hubs automatically organises the uploaded content in each hub by grouping related information such as section headings, supporting text, and visuals to preserve context.

InfoSum enables secure, federated data collaboration, allowing Samba TV and WPP Media to support brands in scaling AI-powered marketing solutions without compromising data privacy or control.

The acquisition strengthens ROR’s ability to deliver integrated organic media solutions, expand into new verticals, and enhance the full customer journey for location-based service businesses.

Globant FUSION covers marketing functions, centralising all of them within one ecosystem and simplifying the execution in a single integrated experience, adaptable to different channels, budgets, and business contexts.

Botify’s new AI agentic capabilities give brands the advantage of speed, enabling optimisation at scale and driving meaningful visibility across both traditional search and AI-powered discovery platforms.

The acquisition by Supermetrics will introduce integrated features for both platforms, including AI Agent–powered workflows that automate data analysis, journey optimisation, and activation across channels.