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Both companies have partnered with Perplexity to ensure brands can deliver structured, AI-ready product data that improves visibility, accuracy, and conversion in next-gen AI search experiences.

Netsertive’s first Dynamic Insights tool, Call Insights AI, summarises customer calls, analyses sentiment in real time, and delivers key trends and coaching tips automatically.

The Dash AI Voice Agent from LocaliQ engages prospects in real time through lifelike, two-way conversations—answering questions, qualifying intent, and addressing common objections.

Goldbach and GoWit aim to build a comprehensive retail media ecosystem, providing retailers and advertisers with innovative, data-driven advertising solutions.

CreatorUp’s mission is to bridge the gap between human creativity and the capabilities of AI, ensuring that this technology is accessible, reliable, and tailored to the needs of each brand or organisation.

The funding will boost Botpress’s agentic AI platform, helping businesses move from experimental prototypes to production-ready AI agents that integrate with real-world systems.

Build gives brands flexible, API-first access to Wunderkind’s identity and personalisation engine—empowering teams to integrate behavioural intelligence and real-time triggers without disrupting their existing tech stack.

TC Transcontinental is expanding its in-store marketing capabilities, addressing growing retailer demand for impactful in-store experiences and strengthening its position in the retail marketing space.

Agentforce 3 is Salesforce’s upgraded digital labour platform that gives enterprises full visibility, control, and interoperability to scale AI agents effectively, featuring a new Command Centre and support for Model Context Protocol.

The report also reveals a shared belief among CMOs that while the core purpose - or ‘why’ - of marketing remains unchanged, the ‘how’ is evolving rapidly.