Staff Articles

The timing couldn’t be better – the mobile operator leads by example while helping enterprises accelerate their digital transformation. In February this year, Zain KSA announced a partnership with Evolving Systems, a real-time digital engagement company. It was a strategic move towards delivering a key component of its new Loyalty offering – intelligence powered by […]

The annual Martech Awards was launched to acknowledge the region’s experts and enterprises advancing marketing technology. Martechvibe recognises industry veterans, future martech leaders and enterprises furthering the Martech agenda in the region. After the success of last year’s virtual edition, VIbe Martech Fest returns to the Kingdom with an in-person summit. The second KSA edition […]

In the coming months, Virgin Mobile UAE will be able to offer the customer roaming plans, device insurance, travel and medical insurance as a bundle. We are building a state-of-the-art Martech stack – a real-time streaming ingestion engine that feeds into a data lake with AI/ML orchestration models analysing user behaviour, says Sumit Srivastava, Digital […]

In partnership with Darah, The Bold Group will celebrate Saudi National Day on the Decentraland metaverse. The Bold Group, a Saudi-based creative advertising agency, has partnered with King Abdulaziz Foundation for Research and Archives ( Darah) to bring Saudi National day to the Decentraland metaverse. For Saudi Arabia’s 92nd Saudi National Day Celebration, participants will […]

Martechvibe undertakes a study to evaluate the challenges marketers face when building loyalty programmes in the region, injecting data and intelligence and consumer trends. The State of Loyalty report aims to establish the relationship between loyalty drivers, attitudes, and consumer behaviour. This report will study operational challenges, market dynamics across the Kingdom of Saudi Arabia […]

Did you know that 93 per cent of consumers turn to social media platforms to get questions answered and get the most out of a product or service? If you haven’t thought of expanding your marketing strategy with influencers, keep reading to find out about influencer marketing platforms. With audiences migrating to over-the-top (OTT) platforms, […]

HNAK increased its average open rate by 30 per cent and reduced its cart abandonment rate by a whopping 68 per cent with the help of WebEngage’s retention operating system With growing consumer awareness, brand competition, and high internet penetration, the KSA ecommerce industry — is projected to reach SAR 50 billion ($13.35 billion) by […]

Loyal app customers drive three times as much revenue as other shoppers. This raises the million-dollar question of how you can increase your loyalty among customers using your mobile app. Let’s take a look.

Overheard at VMF: The Metaverse promises next-level experiences driven by the three Cs; co-presence, continuity and co-creation. Priya Patel-Chomel, Head of Product Marketing, Middle East, Turkey and Africa at Meta, decodes how brands can put the first foot forward Vibe Martech Fest, the Middle East’s largest marketing and technology leaders summit, concluded last week with […]

Customers enjoy hyper-personalised product recommendations, content, search experience, and category listings on the Gourmet Egypt website, mobile app, and email in both English and Arabic. Gourmet Egypt, a grocery chain in Egypt having twelve stores in Cairo and Alexandria and seasonal shops on the North Coast, will now leverage the Algonomy Personalisation Suite comprising Recommend,  […]