CDP

From smarter identity resolution and ecommerce assistants to generative content and new disciplines like GEO, martech leaders are rethinking what personalisation, attribution, and discovery really mean in 2025.

Marketing in the age of AI-powered search means brand content needs to be discoverable across formats and intuitive to intent. Brands who embrace context engineering have the opportunity to move from reactive campaigns to anticipatory experiences.

Volatility is inevitable, says Martin Man, Partner Manager, DX EMEA at Progress, But with the right mindset and tech stack, it can be a catalyst for building more resilient, customer-centric strategies. How do teams protect data-driven marketing strategies in an evolving privacy landscape?

Why is customer data still failing to deliver ROI? Leaders from Forrester, BECU, and Citizen Watch unpack the real reasons and share strategies that actually work.

As Southeast Asia’s digital economy surges, businesses across the APAC region need a unified platform for growth. But they face a critical challenge: fragmented data and disconnected systems are standing in the way of delivering the seamless customer experiences today’s buyers expect.

Juggling customers across channels can be daunting—there is a tonne of data coming from different sources. AI removes the guesswork and streamlines processes.

Despite the rollback on deprecating third-party cookies, marketers are still prioritising first-party data for several reasons: trust, transparency and a renewed focus on sustainable retention and measurable growth.

Martechvibe tracks the trends moving marketing teams and lays out the top 10 priorities for 2025, and how to action the dream.

Customer Data Platforms have always helped brands and marketers to strategise their marketing efforts. Explore these 8 CDP innovations in 2023 that will be insightful to integrate into your Martech stack.

Nancy Dafiewhare, Head of Digital Marketing at Phoenix Group, discusses the changing expectations of customers in the pension and saving sectors, and how decisioning engines can help brands engage with customers based on their behaviours and needs.