AI & Machine Learning

The new capability automatically scores important interactions, profiling individual preference for use in targeting and experience delivery. Dynamic Yield, the AI-Powered Personalization Anywhere™ platform, announced the release of Affinity-Based Personalization – a new capability allowing brands to leverage automatically generated user affinity profiles to easily build a new class of user segments and deliver highly-targeted experiences across channels. […]

It takes a great deal for technology so nascent to become an indispensable tool for businesses. Within a decade, Blockchain has proven itself as a key player in the global economy that can achieve tangible business outcomes. Lately, Middle East too has risen to the challenge of adopting Blockchain in its mainstream marketing efforts. The […]

Artificial Intelligence (AI) in content marketing helps hit the sweet spot of relevant content served to the right audience at the right time. With the capability of finding the best ways to engage audiences, AI promises to disrupt the businesses by serving content that consumers want. AI received substantial commercial success with companies like Google, […]

There are many ways for an organisation to store their Big Data, data lakes and data warehouses being popular choices. However, which one should you be using? The decision comes down to one simple test – who uses it and how. Big data is getting bigger day by day, and the more data we create, […]

“Machine intelligence is the last invention that humanity will ever need to make.” – Nick Bostrom Data analysis can be challenging, given that it involves complex information and large data sets that are difficult to manage manually. This is where machine learning comes in. It is changing the way consumer-based companies are dealing with the […]

Artificial Intelligence (AI), machine learning, and predictive analytics are paving the way for intensive customer-centric data that can increase sales, generate leads, and enhance customer satisfaction. Big data has become a key driver for enterprises to enhance their sustainability in a competitive business world. With more data being produced and stored than ever before, the […]

62 per cent of respondents believe AI will help drive efficiency, competitiveness 31 per cent believe a lack of skilled personnel is the greatest barrier to AI implementation An EY study of US CEOs and business leaders reveals that most executives recognise the value of artificial intelligence (AI), with 84 per cent believing that AI […]

Lucidworks, a leader in AI-powered search solutions, announced a USD 100 million investment from investors including Francisco Partners, a global technology-focused private equity fund, and TPG Sixth Street Partners, a global finance and investment firm. With the investment, Francisco Partners and TPG Sixth Street Partners join Top Tier Capital Partners, Shasta Ventures, Granite Ventures, and […]

Groupon announced that it has acquired Presence AI – an AI-powered text and voice communications tool that enables and facilitates messaging between customers and merchants. Terms of the transaction were not disclosed. Consumers – especially millennials – vastly prefer messaging and chat-based communications over phone calls. Presence AI enables merchants to answer to that trend […]

inMarket, a leader in digital advertising, announced plans to acquire Thinknear, a premier provider of location-based services, from Telenav®, Inc. The acquisition will have Thinknear’s team and intellectual property join inMarket in exchange for Telenav receiving a minority equity interest in the fast-growing company. Following inMarket’s 10 years of bootstrapped expansion and 89 per cent […]