RMN

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DAIVID Brings Creative Intelligence to RMNs

Retail media networks (RMNs) and brands can now measure and optimise the creative effectiveness of their retail media ads in real time using an AI-powered tool, powered by DAIVID.

Staff Writer

5 days ago

Hightouch, Databricks Launch Self-Service Audience Management Solution

Hightouch and Databricks will empower retailers to build and activate self-service AI-enhanced custom audiences.

Staff Writer

January 13, 2025

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Samba TV Partners with Kochava

a day ago Combining Samba TV’s viewership data with Kochava’s attribution analytics, the partnership will deliver outcomes insights across linear TV, CTV, and digital, and provide a cohesive measurement pipeline for existing and new customers.

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Artificial Societies Unveils Accessible AI Societal Simulator

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ThoughtSpot Launches Agentic MCP Server

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Optimizely Unveils GEO-Ready CMS for AI Search Visibility

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InMoment Unveils AI Auto Responding

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InMarket Launches AI-Powered Unified Measurement

2 days ago Unlike traditional MMM solutions, InMarket's Unified Measurement is fueled by accuracy from the LCI solution, providing cross-channel clarity and real-time agility through weekly updates and automated data workflows.

Criteo, WPP Media Scale Commerce Intelligence to CTV

2 days ago The collaboration between Criteo and WPP Media offers a turnkey solution: curated audiences based on commerce signals enhanced and scaled by Open Intelligence—activated in any Demand-side Platform (DSP).

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DAIVID Brings Creative Intelligence to RMNs

Staff Writer

News

Hightouch, Databricks Launch Self-Service Audience Management Solution

Staff Writer