mobile advertising

By integrating IAP ROAS into their campaigns, developers can now accelerate growth, enhance the quality of their user base, and achieve better control over their app’s financial performance.

With this integration, Axis users can tap into AlgoriX’s in-app supply at scale, reaching valuable mobile audiences across diverse verticals and global markets.

The InMobi Buyer Hub aims to make it easier to build and manage programmatic campaigns while reducing unnecessary steps with AI tools, a self-serve interface, and privacy safeguards.

More ads don’t mean better results. In 2025, the edge lies in emotionally intelligent, optimised creative that drives both installs and retention. What does the recent Appsflyer report reveal?

The platform offers scalability, personalisation, automation, and integration to support diverse video advertising needs

The solution will leverage Samba TV’s first-party viewership data for more effective targeting across all programmatic platforms.

Ogury, the global technology provider of mobile advertising anchored in privacy protection, announced the acquisition of Motionly, a SaaS solution that designs, deploys and measures interactive media animations in-app and in-web. Motionly was founded in 2017 by Édouard Mercier, to make it easier for marketers to personalise digital content to boost user attention and engagement. […]

DigitalReef, a leading global mobile advertising, and marketing technology company, announces the availability of its integrated mobile advertising and marketing platform, DR-ONE. Through this platform, mobile operators, OEMs, and app developers can now implement and optimise their marketing strategies to reach, engage, and retain their users while optimising their application business monetisation goals. DR-ONE is […]

Since the pandemic, the travel industry has suffered massive losses and is still recovering by leveraging innovative strategies. Digital travel marketers are approaching investments with the aim of increasing agility and making operations simpler and more efficient. Direct response campaigns are an attractive proposition for brands spending cautiously and looking to drive sales. In a […]

Despite Covid-19 impact, Q2 mobile ad spend surpassed Q1 by 8%, with mobile video in high demand Premium digital technology company PubMatic today announced that mobile advertising grew significantly in the second quarter of 2020, despite the Covid-19 economic impact.  According to PubMatic’s Q2 Quarterly Mobile Index, mobile advertising spend increased globally, rising 71% over Q2 […]