Audience Targeting

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Hightouch launches Hightouch for Offsite Media Networks

Hightouch is a Composable CDP that empowers companies to activate their data warehouse to power personalised marketing and business operations.

Staff Writer

January 14, 2025

Perion Partners with Experian

Experian’s wide range of privacy-friendly digital identifiers ensures that brands can connect with consumers.

Staff Writer

December 20, 2024

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Samba TV Partners with Kochava

a day ago Combining Samba TV’s viewership data with Kochava’s attribution analytics, the partnership will deliver outcomes insights across linear TV, CTV, and digital, and provide a cohesive measurement pipeline for existing and new customers.

Loopio Introduces Unleash Connector

a day ago This Unleash Connector technology is designed to deliver answers based on enterprises’ internal knowledge sources, ensuring responses progress properly, are completed on time, and include the best answers.

Churney Partners with DemandBox

a day ago The partnership ensures that Churney clients don’t just know which customers are most valuable, but also have the creative systems and campaign velocity to act on that intelligence in real-time.

BigCommerce, Feedonomics Deepen Partnership with Google Cloud

a day ago The collaboration delivers new capabilities for BigCommerce merchants to improve product discoverability and increase conversions across the Google Cloud ecosystem.

Artificial Societies Unveils Accessible AI Societal Simulator

a day ago Built at the intersection of AI and human behaviours, Artificial Societies’ societal simulation tool offers a new approach for content developers—from independent entrepreneurs to large corporations—to test and refine their marketing strategies.

ThoughtSpot Launches Agentic MCP Server

2 days ago ThoughtSpot’s Agentic MCP Server accelerates time to insights for business and data teams by enabling them to discover insights and perform analysis on their structured enterprise data directly within their existing tools.

Optimizely Unveils GEO-Ready CMS for AI Search Visibility

2 days ago To ensure brands get visibility while navigating a dual-audience world, Optimizely’s CMS will include new capabilities across three areas: page optimisation, site-wide optimisation, and GEO analytics.

InMoment Unveils AI Auto Responding

2 days ago Unlike traditional automation that relies on static templates, InMoment's AI Auto Responding uses advanced, generative AI to dynamically generate responses based on sentiment, context, and brand guidelines.

InMarket Launches AI-Powered Unified Measurement

2 days ago Unlike traditional MMM solutions, InMarket's Unified Measurement is fueled by accuracy from the LCI solution, providing cross-channel clarity and real-time agility through weekly updates and automated data workflows.

Criteo, WPP Media Scale Commerce Intelligence to CTV

2 days ago The collaboration between Criteo and WPP Media offers a turnkey solution: curated audiences based on commerce signals enhanced and scaled by Open Intelligence—activated in any Demand-side Platform (DSP).

Audience Targeting

Latest

News

Hightouch launches Hightouch for Offsite Media Networks

Staff Writer

News

Perion Partners with Experian

Staff Writer