Chatmeter Launches Pulse Ai: Competitive Intelligence
Pulse Ai: Competitive Intelligence allows multi-location businesses to access an overview of competitors and drill down into a regional insights map, highlighting strengths and gaps by city, state, region, or individual location.
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Chatmeter, the multi-location customer intelligence platform, has announced the launch of Pulse Ai: Competitive Intelligence, a tool that unlocks real-time competitive insights in local markets at scale for multi-location brands.
“Multi-location businesses have always struggled to understand how their brands perform at the local level against local competitors,” said John Mazur, CEO at Chatmeter
“And now, for the first time ever, brands can gain competitive intelligence in every local market for every location at scale, and make more strategic decisions that move the needle.”
Pulse Ai: Competitive Intelligence enables multi-location businesses to not only review a high-level overview of every competitor, but also drill down into a regional insights map that shows competitive advantages and disadvantages by city, state, region and even individual location.
In addition, multi-location businesses can analyse head-to-head comparisons of competitors vs. other competitors. This Pulse Ai technology combines three AI models and proprietary AI infrastructure to empower multi-location businesses to:
- Increase market share with competitor comparisons that will highlight a market need
- Drive loyalty and retention by understanding every competitor’s strengths and weaknesses
- Move faster to address gaps with real-time insights directly from competitors’ customers
Marketers can ask questions in plain language, such as “Why are people choosing Brand X over me?” and receive easy-to-understand insights instantly–no expensive, time-consuming market research required.
With Pulse Ai, marketers can quickly and easily analyse a brand’s strengths and weaknesses to identify competitive threats, market gaps and opportunities based on feedback from their competitors’ real customers.
