Innovid Expands Integration with LinkedIn to Support CTV Ads
Innovid’s integration allows clients to activate and optimise LinkedIn’s CTV Ads alongside campaigns running across social, digital, and CTV channels—all from a single platform.
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Innovid has announced that it supports LinkedIn Connected TV Ads as a LinkedIn Marketing Partner for Campaign Management and Reporting & ROI. With this integration, advertisers can activate LinkedIn’s CTV campaigns directly within Innovid’s Social Ads Manager.
This marks an expansion of Innovid’s integrations with LinkedIn, demonstrating their commitment to helping marketers reach relevant audiences across environments. LinkedIn’s CTV ad format—available as a standard option in LinkedIn Campaign Manager—provides access to premium, biddable video inventory from publishers.
“We’re helping advertisers extend the precision of social targeting into a high-impact, brand-safe environment,” said Zak Knudson, SVP Product, Innovid. “It’s a major step forward for omnichannel advertising, especially for B2B brands looking to engage decision-makers with relevant messaging on every screen.”
Innovid’s integration allows clients to activate and optimise LinkedIn’s CTV Ads alongside campaigns running across social, digital, and CTV channels—all from a single platform. This unified workflow simplifies execution, improves efficiency, and ensures consistent storytelling and centralised reporting.
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