Staff Articles

The French parliament’s bill to bring transparency to influencer content is a welcome move against false beauty standards. But as marketing visuals turn to generative AI and digital humans, will the same obstacles raise its ugly head?  French social media influencers are a click away from letting out an oh mon dieu!  The National Assembly […]

Vibe Martech Fest, the marketing technology summit, will focus on technology trends supporting marketers in evolving with the digital economy. It will take place on August 01 - 02, 2023, in Jakarta, Indonesia

Global marketing and technology experts will take the stage at Vibe Martech Fest to speak about how to best adopt technology solutions to deliver customer-centric strategies in the emerging digital economy Vibe Martech Fest – the region’s biggest marketing and technology summit will take place on July 26 – 27, 2023, in Cape Town, South […]

The editorial-initiative studies how marketing leaders in the United Arab Emirates are leveraging first party data to drive retention and loyalty among customers Martechvibe’s editorial team is looking for experts from the region to participate in a survey entitled Reimagining Customer Retention with First Party Data. Participate in the survey: First Party Data survey. The […]

Yes, the cloud wars are raging, and here’s how content owners benefit, no matter who wins. When you find yourself in a battle zone, it’s time to worry. OTT platforms, however, have a war in their neighbourhood that benefits them immensely because the sparring parties are fighting not for land or resources but for their […]

In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends. Juji Launches Generative AI Tool For Chatbot Creation  Juji, […]

Negative customer experiences present an opportunity to show your brand’s dedication to resolving any issues with transparency and empathy. Martechvibe asked the CX stalwarts how to deal with customers on edge It’s a human tendency to share more when we’re unhappy about things. Here’s proof; just 30% of happy consumers will talk about their positive […]

Brands that want to influence customer behaviour must begin with understanding it. Behavioural data is the gold standard because it’s a direct measure of what consumers care most about, says Patrick Fagan, a behavioural scientist and CX consultant. 

In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.  Uber Eats Officially Partners With First US Airport Uber […]

The average lead response time is about five minutes – it promises that 35% to 50% of leads can convert. The time it takes for a company to respond to leads once they hit their inbox may be one of the first sources of a leak. What is losing you customers? Sitting on the top […]