conversion optimisation

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Glorify’s design tools are now integrated into the Leadpages platform, streamlining campaign creation by enabling users to design visuals, build landing pages, and launch campaigns faster within a single workflow.

Staff Writer

5 days ago

Campaign Orchestration

Email & SMS Automation Strategies That Drive Revenue

These automated email and SMS strategies turn casual browsers into loyal buyers and boost revenue with minimal effort.

Greg Zakowicz

June 30, 2025

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Examining The Quiet Channels Powering B2B Growth

17 hours ago With rising CAC and complex sales cycles, B2B companies are exploring partnerships and affiliate marketing as high-impact growth levers. This piece explores trends like ecosystem-led expansion, AI-powered partner management, and how trust-based channels are reshaping go-to-market strategies.

IQM Launches Power Segments

20 hours ago Unlike other competitive solutions in-market, IQM offers a CPM based pricing model, rather than requiring subscription fees or per-activation charges for access to the audiences.

Flamel.ai Launches Social Ad Tools for Multi-Location Brands

20 hours ago Flamel.ai’s social advertising tool release integrates easily into its marketing platform, which supports organic social media, content marketing, brand compliance and local activation.

Faye Partners with HeyGen

20 hours ago Faye will design, customise, and optimise HeyGen’s AI tools to work seamlessly across client systems, helping brands modernise communication, personalise engagement, and accelerate content production at scale.

AppsFlyer Debuts AppsFlyer MCP

20 hours ago AppsFlyer’s MCP enables marketers to integrate AI-powered decision-making into their daily work through both human and agent-driven querying, empowering personalised, real-time, goal-aligned marketing decisions.

Antenna Group Launches Conscious Compass

20 hours ago The Conscious Compass offers targeted recommendations to boost brand performance, from strategic positioning and service stack guidance to tailored social and traditional media strategies.

WunderKIND Ads Launches WunderKIND CTV Pause Ads

4 days ago Wunderkind is leveraging Private Marketplaces to ensure access to premium publisher CTV inventory and layering in addressable targeting based on brand first-party data, custom audiences, and more.

Wix Launches AI Visibility Overview

4 days ago Fully integrated into Wix’s SEO suite, GEO gives users a clear view of how their brand and content appear and perform across AI-powered platforms, reflecting Wix’s response to the changing search landscape.

OpenX Launches OpenXSelect

4 days ago Built to bring buyers closer to supply, OpenXSelect enables them to take full control of inventory quality, activate targeting at scale using a wide range of data and optimise performance through a streamlined, intuitive interface.

MGID Partners with Patch.com

4 days ago MGID will enable Patch.com to track content performance for better decision-making, while boosting user retention, time on site, and engagement through personalised experiences and AI-driven ad placements.