Attribution

AppsFlyer’s MCP enables marketers to integrate AI-powered decision-making into their daily work through both human and agent-driven querying, empowering personalised, real-time, goal-aligned marketing decisions.

The Media Plan Optimizer also expands connectivity, enabling enterprise brands to integrate in-house or third-party MMMs and output generated plans into internal BI and reporting systems.

From wasted budgets to data-backed decisions, Will Post, Vice President, Growth at Measured discusses why the future of media performance depends on incrementality and trusted measurement and more.

The engagement illusion has hindered us for too long—superficial insight tracking, fragmented metrics and more, are hindering brand growth.

CallRail is helping businesses maximise their lead generation potential by tracking leads with greater accuracy and minimising the impact of inaccurate or missing attribution data.

The ability to track and attribute conversions to individual users is fading in today’s privacy-focused world. However, contrary to popular belief, this shift isn’t necessarily bad for advertisers or ad platforms.

With this integration, mutual customers have the ability to bring together form creation in Typeform with their CallRail attribution tracking.