8 hours agoAre advertisers ready to face the challenges of navigating valuable metrics from the abundance of real-time data? If yes, which KPIs align with their business objectives, and how are AI-powered insights helping them?
9 hours agoThis partnership will help businesses deliver meaningful revenue generation and recovery outcomes through omnichannel outbound engagement and enhanced customer service and retention.
9 hours agoBy integrating Simpl's 1-Tap Checkout into Zomato, both companies anticipate the participation of millions of new and existing users, broadening the scope of services offered.
10 hours agoAdobe Experience Platform offers a single view of customers across every channel, allowing AI to analyse data and deliver actionable insights in real-time.
10 hours agoAs part of the partnership, Santra will use MoEngage’s technology platform to drive personalised real-time customer engagement and increase marketing efficiency.
10 hours agoThe strategic partnership will see blink leverage WebEngage’s cutting-edge solutions to drive one-on-one customer engagement and deliver superior app-based experiences to its vast user base in Mauritius.
a day agoThe collaboration between Ekta Cosmetics and Nykaa signifies a significant milestone for Moira Beauty's journey in India, solidifying Moira's position in the competitive Indian retail market.
a day agoUnified Profiles and Agent Copilot fill the missing piece for businesses looking to leverage data and AI to deliver consistent customer value across different touchpoints.
a day agoWith the introduction of Fillboard, a customised ad format by Bonzai, marketers can draw in and retain users without interfering with their enjoyment of the website’s content.
a day agoThis agreement seeks to provide advertisers with greater transparency during their Snapchat campaigns by employing IAS’ AI-powered total media quality (TMQ) brand safety and suitability measurement tool.