How to Retain Customers who Download Apps during Ramadan?
With a significant surge in app installs, where finance apps topped the ladder by 384% during Ramadan, brands across the region need to implement effective customer retention strategies. Here’s what AppFlyer's research suggests.
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Martech
How to Retain Customers who Download Apps during Ramadan?
With a significant surge in app installs, where finance apps topped the ladder by 384% during Ramadan, brands across the region need to implement effective customer retention strategies. Here’s what AppFlyer's research suggests.
Staff Writer
CX
What can Overcome Heightened Price Sensitivity?
Around 83% of categories in KSA and 74% of categories in the UAE show price increases, impacting consumer buying behaviour.
Staff Writer
CX
Is Your Brand Equipped To Redesign Customer Satisfaction Metrics?
As businesses navigate a landscape shaped by shifting paradigms of innovation and consumer expectations, the traditional yardsticks for measuring satisfaction may seem outdated and insufficient.
Staff Writer
Interviews
The Age of Consumer Convenience and Peace of Mind
The banking industry has undergone a profound transformation from AI that places focus on personalisation, privacy and direct engagement, says Palesa Nhlapo, Customer Growth Head at FNB Personal Segment.
Chandni U
CX
Is India’s App Consolidation Right Around the Corner?
The increase in app spends indicates the rising maturity of consumers in India. So, what’s next?
Yolande D'Mello
CX
How are Conversational Experiences Transforming the CX Landscape?
From embracing omnichannel approaches to refining customer journeys, conversational AI is transforming the landscape of CX. According to Infobip, 90% of support messages are sent over the chat app.
Staff Writer
Martech
How are Social Media Marketers in Singapore Pivoting to Engage Customers?
Around 59% of the marketers in Singapore revealed that they use generative AI tools to develop more relatable, better-performing content, HubSpot unveiled.
Staff Writer
CX
How Effective are Digital CPQ Solutions for The Sales Pipeline?
Customers want self service, remote interaction and salespeople want to be empowered to convert prospects at speed and scale to help their organisation compete in a digital economy. CPQ was designed for all this. Businesses are poised to benefit significantly from introducing CPQ to their technology mix.
Vibhu Kapoor
Martech
Storytelling Fundamentally Helps Create a Human Connection
As digital strategies and brand storytelling continue to advance alongside technology, the need for evolving measurement tools and metrics becomes apparent. How can marketers create new metrics to innovate and be more customer-centric in this ever-changing landscape?
Chandni U
Interviews
Are Marketers Wary of Cognitive Biases?
Cognitive and Behavioural Psychology expert Dr. Raul Villamarin Rodriguez from Woxsen University talks about how brands can leverage consumer behaviour insights to make informed marketing decisions.