Beijing-based ByteDance, the owner of TikTok, has acquired a startup Pico to expand its business into virtual reality (VR), CNBC reported. The transaction will enable ByteDance to enter the emerging VR field by benefitting from Pico’s software and hardware technologies and the expertise of the team. Also Read: What Will Facebook’s Metaverse Look Like? During […]
“The focus should be on strategic goal setting, data privacy, data quality, data quantity, and also to enhance decisions that will improve customer experience and real-time personalisation,” says Yogesh Khanchandani, Co-Founder and Chief Business Strategy Officer, PivotRoots, in an exclusive interview with MartechVibe. While the world of marketing is shifting dramatically, customer experience remains the […]
When Steven Speilberg’s Ready Player One hit theatre screens in 2018, it was a glimpse into how virtual reality might one day transform the way we experience life. Set in a dystopian future, the year 2045, to be precise, the story shows us a world where people seek to escape from reality through the OASIS, […]
Despite the pandemic, brands across industries are sensing the need to offer innovative experiences to customers. The experience economy is here to stay. Laila and her group of friends want to hang out in a café with board games rather than a traditional coffee shop. Fred wants to first experience the latest iPhone features in […]
The global entertainment & media (E&M) industry has regained its momentum, with revenues outpacing the economy as a whole. The $2+ trillion industry is on track to grow 6.5 per cent in 2021 and 6.7 per cent in 2022, fueled by strong demand for digital content and advertising. The renewed growth follows a challenging 2020, […]
Snapchat has partnered with Samsung to allow users to try on the new Galaxy Watch 3 in augmented reality (AR) off the back of the app developing wrist-tracking tech. Snapchatters will be able to try on the gadget from the comfort of their own home thanks to some innovative wrist-tracking technology that materialises the timepiece […]
Facebook has begun displaying ads in its Oculus virtual reality headsets, despite the founder of the platform saying it would never do so. In what the social network described as an experiment, ads will begin to appear in a game called Balston with other developers rolling out similar ads. It said it would listen to feedback […]
Accelerated by the pandemic, AR/VR marketing has gripped real estate, helping customers to make informed decisions from the comfort of their home Typically, a real estate agent or an advertisement promises a garden, security system, and a garage to prospective homebuyers, but on a real-life visit, one might find a swing set for a garden, […]
While competition among B2B and B2C companies increases, Extended Reality (ER) takes the lead in marketing strategies The era of digitisation has prompted an increased demand for Extended Reality, which constitutes AR and VR technologies. With the market expected to reach 333 billion by 2025, at a CAGR of over 50 from 2020 to 2025, […]
New findings reveal that employee experience is just as crucial as customer experience for a brand’s ROI. CMOs are using AR and VR technology to enhance EX. The uncommon working trends for employees in companies worldwide have created a select tab on the priority lists of CMOs. Employee Experience (EX) is proving to directly affect […]
