The significant shifts to customer-centric strategies, human-centred design and digital channels have been instrumental in driving increased investment in marketing technology, says Nthabiseng Matshekga, Executive Head of Marketing for Nedbank Group, in an interview with Martechvibe before the Vibe Martech Fest South Africa. Nthabiseng Matshekga, Executive Head of Marketing for Nedbank Group, has been championing […]
One of the highlights of Vibe Martech Fest was an insightful panel discussion on B2B marketing. The panellists were Firdaus Shariff, VP, Marketing, Communications & Digital CX- MEA, Schneider Electric. Joining her was Nada Khan, Regional Marketing Director – METI, Nutanix. Moderating the panel was Ravi Raman, Publisher, Martechvibe. Excerpt from the panel discussion. The […]
Surviving the new age digital battlefield is nearly impossible without a powerful hold on CRM. Elaborating on CRM and the new age retention was Devam Saxena, Group CRM Lead, M.H. Alshaya Co. Being a seasoned retention professional with over seven years of experience in Digital Marketing, Customer Relationship & Experience Management, Saxena discusses the fast […]
With the same energy and enthusiasm as before, the second day at VMF 2021 powered through with motivating and inspiring sessions by world class leaders. Discussing the need for brands to focus on purpose was Roy Hutchinson, CMO, Deem Finance LLC. According to Hutchinson, ‘Brands as we knew do not exist anymore. Today we are […]
In a world where consumers expect privacy and personalisation, marketers are tasked with earning customer trust to collect the correct data. Elaborating on earning customer trust was Claire Feeney, Product Marketing Manager, One Trust PreferenceChoice, on the second day of VMF 2021. Working with markets to centralise their user consent and comply with hundreds of […]
The second day of the VMF 2021 began with a keynote address from Banali Malhotra, Director of Marketing, RAKBANK. Banali is responsible for maintaining and growing RAKBANK’s brand dominance in the retail banking segment. With over 20 years of experience across regions, she has successfully launched several campaigns and products that have earned many international […]
Recognising the forces that shape the Martech Agenda. About Vibe Martech Awards: The annual Vibe Martech Awards was launched to recognise innovators, disruptors and technologies that are forever pushing the boundaries of marketing technology. And to honour people and organisations advancing the Martech agenda. The inaugural session of the Vibe Martech Awards is open to […]
In today’s digitised world, data is the cornerstone of media and communications. Discussing the age of Data-driven Media & Communication at the Vibe Martech Fest was Taghrid Fawzi Alsaeed, Head of Media Intelligence & Innovation Group Comm, Mubadala. Taghrid Alsaeed who joined as a special project manager in 2011 has overseen several projects over the […]
How important is it to have knowledge of both technical and quantitative skills? Sonia Lekhal talks about the importance of both technical and quantitative skills in order to assemble the right team. Sonia Lekhal, Chief Marketing Officer at Talabat. She has over 20 years of marketing expertise in e-commerce, digital marketing and digital transformation, as […]
