The Marketing Society, a global community of over 2500 senior marketers, announced its strategic partnership with Vibe MarTech Fest (VMF), the Middle East’s first, largest and most credible marketing technology summit for senior marketing, CX and IT professionals. Together, they will host an exclusive roundtable discussion at VMF on 8th September. In this session, key […]
Vibe MarTech Fest (VMF) is scheduled to run its fourth edition on September 7th and 8th. Over the years, the conference has occupied a prestigious position on marketers calendars as the undisputed resource on MarTech. The growth of the conference is a testament to the martech maturity of the region. While the Middle East has […]
“Digital transformation is more than a buzzword,” says Robbie Kearns, Senior Regional Vice President at Salesforce. In the Middle East, organisations that listen to customers and respond with empathy and understanding enjoy better business outcomes. In this interview, he speaks about how organisations can connect with customers at various touchpoints to become more resilient, enhance […]
Vibe Martech Fest, the oldest and biggest martech event in the Middle East, has announced special recognition awards for Women in Martech in the Middle East region. With the mission to advance the innovation and technology agenda and focus on the people making it happen. Selected by the editorial team of Martechvibe -the region’s only […]
As a run-up to Vibe Martech Fest’s South Africa edition, we put a spotlight on innovative marketing leaders who are transforming and redefining their role, business and the marketing industry in South Africa. Alan Buck Chief Marketing Officer at L’Oréal Alan Buck discovered his passion for marketing during business administration studies. Before joining L’Oréal, Buck […]
The significant shifts to customer-centric strategies, human-centred design and digital channels have been instrumental in driving increased investment in marketing technology, says Nthabiseng Matshekga, Executive Head of Marketing for Nedbank Group, in an interview with Martechvibe before the Vibe Martech Fest South Africa. Nthabiseng Matshekga, Executive Head of Marketing for Nedbank Group, has been championing […]
Vibe Martech Fest, the oldest and biggest martech event in the Middle East, has announced a special virtual edition for South Africa on the 3rd and 4th August, 2021. Vibe Martech Fest has been the flag-bearer of the evolution of marketing in the Middle East driven by technology. Bringing the successful franchise to South Africa […]
