TikTok has unveiled a new feature that allows users to attach mini apps known as Jumps to their videos, allowing them to link videos to these apps. The feature is currently being tested with a select group of creators and will be rolled out to a wider group of people post-testing. The company is working […]
Influencer marketing platform studies online attitudes and buying habits between male and female groups to find men are more likely to spend higher amounts if an influencer recommends it. GRIN released the results of its survey revealing a divergence in attitudes and habits on social media for male and female consumers. The data details specific […]
Scale Underwriting, a Founder Shield company that provides tailored insurance products for high-growth companies, announced the launch of Scale Social with the aim of providing social media influencers and their agencies with media liability insurance. Scale Social provides US-based influencers and agencies, particularly those with paid brand partnerships, an insurance policy designed to protect them […]
Snapchat at Snap Partner Summit 2021 announced a slew of updates that are aiming to grow its presence among creators, businesses, and developers. Real-time wrist tracking Snap, the parent company behind Snapchat and chief rival of Facebook-owned Instagram, introduced features called Creator Marketplace and Gifting to help creators attract monetisation. The company has also brought […]
TikTok is about to reach a pivotal milestone. By the end of 2021, the video app will have more Gen Z users in the US than Instagram, according to an eMarketer forecast, and it’ll surpass Snapchat in total users by 2023. This year, TikTok will attract 37.3 million Gen Z users, (people born between 1997 […]
TikTok has announced a range of new promotions, ad tools and education sessions to mark National Small Business Week – or National Small Business Month, as TikTok is calling it – which will help SMBs make better use of the platform, and provide more opportunities for promotion via short video clips. The main, over-arching element […]
TikTok appointed Shouzi Chew as the new Chief Executive Officer of the video-sharing platform, the company said on Friday. Chew, who is based in Singapore was named CFO of TikTok parent company ByteDance in March this year, and will continue in that role. Also Read: Platform War: TikTok v/s Reels TikTok’s interim head Vanessa Pappas, […]
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) announced its partnership with social media giant TikTok. In a statement, the tourism department said that by using its newly launched Tiktok channel – Visit Abu Dhabi – it aims to “engage content creators to showcase the best of the emirate with creativity […]
TikTok and Instagram Reels have become a go-to marketing strategy in social media. Which platform is winning? Vines, Snapchat, and Spotify. Put the three together, and what do you get? TikTok. If you are wondering what happened to Musical.ly, well, it was purchased by TikTok’s parent company ByteDance. They did not want the competition. Four […]
Here are our Top 10 social media news stories that you don’t want to miss this week. Social audio could be the next big frontier: Many apps are experimenting with live audio setups right now. Twitter’s live audio chat feature, Spaces, which had beta launched for IOS in December 2020, was made available for Android. […]
