The Communications and Information Technology Commission (CITC), Saudi Arabia’s digital regulator, is calling for public input through November 30 on its latest digital content platform regulations. As one of the most lucrative, rapidly growing, and unchartered sectors in the Kingdom’s economy—with in-scope market size of more than $3 billion in 2020—this is an enormous opportunity […]
Businesses are doubling down on mobile marketing and focussing on sophisticated measurement. With COVID-19 accelerating the shift to mobile and contactless experiences, 84 per cent of UAE businesses say that mobile apps are now a ‘must’ to stay relevant to their customers, according to the research ‘State of Mobile App Strategies in the Middle East’. […]
Prepare for everything you know to change and put processes in place so that your teams stay agile The Saudi economy has shown quick recovery from the adverse business impact of the coronavirus pandemic. The Kingdom posted a 1.8 per cent annual growth in the second quarter of this year. As marketers prepare for this […]
Management demands them to be customer champions, frontline defenders of the brand and drivers of company growth initiatives — expectations are high for the CMOs. In today’s environment, these challenges have only grown bigger for CMOs in the midst of changing consumer needs. And this has been the overriding theme throughout the various sessions on […]
Nuqtah, the Kingdom of Saudi Arabia’s first and leading NFT marketplace, has closed its pre-Seed round led by Shorooq Partners and joined by strategic angel investors. The Company, founded by Salwa Radwi, plans to become the de-facto platform for the Saudi and MENA digital creative economy. NFTs represent a major transformation for artists to safely […]
Vibe Martech Fest (VMF) is bringing its successful edition to Saudi Arabia to lead the discussion on Martech and set the agenda for its future in the region.
GoBazzar announced the launch of its services in Saudi Arabia and is set to expand in the GCC by December 2021. Redefining how consumers shop, GoBazzar’s services will enable shoppers to compare, review and have access to the best products at competitive prices. Mahmoud Akrin, CEO of GoBazzar said, “At present, we are pleased to […]
As a run-up to Vibe Martech Fest’s Saudi Arabia edition, we spotlight innovative marketing leaders (CMOs) transforming and redefining their role, business and the marketing industry in the Kingdom of Saudi Arabia.
Sustainability and authentication can’t be ignored in the luxury resale economy. How do resale marketers make their case for customer trust? Luxury apparels worth trillions sit in closets, and probably half of them are collecting dust. The most basic solution would be resale. With the Kardashians and Bollywood star Deepika Padukone endorsing pre-owned luxury items, […]
MCN Mediabrands, a media and marketing solutions division of IPG/MCN, has announced a joint collaboration with Snap Inc. to launch a measurement initiative with the objective of offering insights on how communities in Saudi Arabia consume and engage with mobile video. The joint collaboration will see the companies combine the efforts of their marketing science […]
