From live streaming prayers to prevent any potential spiritual vacuum to rustling up meals using recipes on YouTube, Muslims around the world are going high-tech We are in a pandemic mode for over a year now. But just as Ramadan has been extraordinary last year under the Covid-19 lockdown, this year as well, it will […]
The world as we know is changing at a fast pace. The pandemic accelerated changes on many levels across industries. As people remained confined indoors, and all outdoor activities were severely restricted, online was the only way they could spend time with each other without flouting social distancing norms. The same applied to marketers too. […]
The COVID-19 pandemic has significantly impacted the way people live, connect, shop and discover. This was more evident during Ramadan, a period of introspection and celebration for nearly 2 billion people. During Ramadan, people want to come together, whether virtually or socially distanced, to share their joy with loved ones. Despite inevitable differences to recent […]
It’s been a year since retailers were forced to close their brick and mortar establishments due to the pandemic. Retailers today need to figure out ways to incorporate mobile marketing strategies in their promotional campaigns to survive. A proactive approach will allow retailers to cater to a broader audience, as well as give shoppers’ a […]
The holy month of Ramadan is upon us, it’s a time of spiritual reflection, self-improvement and increased devotion. It is a social season where communities celebrate and individuals connect with family and friends near and far. Ramadan is also a month in which people spend a lot more time online and social media consumption changes. […]
