It enables marketers to create hyper-personalised messages and promotions using advanced segmentation. Paytronix, a provider of guest engagement solutions for restaurants and convenience stores, launched Paytronix Mobile Experience Builder, a self-service tool to publish content in real time to mobile apps. “Restaurants and convenience stores must meet guests where they are, and more than ever […]
Databook also announced Strategy Builder, an application that guides sellers through prompts and suggestions to generate dynamic opportunity roadmaps. Databook unveiled its Strategic Relationship Management (SRM) platform to enable sellers to create, manage, and maintain strategic relationships at scale. With Databook SRM, any seller can interpret complex financial data and market insights to auto-generate strategic […]
Adrian Swinscoe discusses CX myths, the role of technology for customers and agents and the true meaning of customer-centricity
The report says 66% of marketers are looking towards enhancing their email personalisation capabilities MoEngage, a customer engagement platform, has released a “State of Personalisation Report” covering how retail brands in the Middle East and Africa can use the power of personalisation to enhance their engagement metrics. Customer expectations have remained dynamic. There is a […]
What’s standing between you and your brand promise of serving an audience of one? We spoke to Sarah Cascone, VP of Marketing at Bluecore, about tackling some common challenges marketers face when executing their personalisation strategy
What makes your customers churn, and how can you solve this challenge? More than 80% of CMOs in the Middle East are planning to invest heavily to improve engagement with their users, says Hetarth Patel, Managing Director – UAE & Vice President MENA at WebEngage. In an exclusive award ceremony in Dubai last week, Martechvibe […]
Consumers appreciate personalisation when it comes to marketing but have concerns about data privacy. That’s a top finding of a CommerceNext study conducted in partnership with The Commerce Experience Collective, Bizrate and Coresight Research. The news comes at a time when retailers are striving to become more engaged with consumers and tailoring marketing and communications […]
“Many brands want to scale customer service during the busy holiday season with chatbots and other technology, but customers want a human touch,” says Kunal Badiani, Senior Director and Head of Expansion, META, MoEngage, on navigating holiday season shoppers.
Personalisation is a key driver of member engagement and activity. Loss of identity or failure to build progressively richer member profiles hurts two fronts, first, in loss of opportunity of spending growth on disengaged members; second, in lack of returns on investments made in loyalty liability.
Loyal app customers drive three times as much revenue as other shoppers. This raises the million-dollar question of how you can increase your loyalty among customers using your mobile app. Let’s take a look.
