NorthLadder aims to build a flawless customer journey, where they identify the device and offer an instant ‘best-price’ NorthLadder, Middle East’s digital trading platform, has partnered with MoEngage, an insights-led customer engagement platform, to personalise engagement, create remarketing strategies and gamify the customer journeys. Using MoEngage, NorthLadder aims to build a flawless customer journey, where […]
In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends. Twitter And IAS To Offer Advertisers With Brand Safety […]
The report says 66% of marketers are looking towards enhancing their email personalisation capabilities MoEngage, a customer engagement platform, has released a “State of Personalisation Report” covering how retail brands in the Middle East and Africa can use the power of personalisation to enhance their engagement metrics. Customer expectations have remained dynamic. There is a […]
Jazeera Airways will use MoEngage’s customer 360-degree view to identify customers’ right interest areas and affinities Jazeera Airways, Kuwait’s leading low-cost airline, has partnered with MoEngage, a customer engagement platform, to segment customers and engage them through the right channels. Founded in 2004, Jazeera Airways currently serves various demographics in 55+ airports across the Middle […]
#GROWTH Mixer – Kuwait edition is an event for marketing, product, and growth experts from consumer brands to discuss customer engagement, personalisation, and retention. MoEngage, in partnership with GupShup, has announced the launch of the #GROWTH Mixer – Kuwait edition. The summit will take place on 18 January 2023. This invite-only networking event is based […]
Chefaa, a Cairo-based GPS-enabled pharmacy benefits platform, has partnered with MoEngage, an insights-led customer engagement platform, to drive engagement and enhance retention metrics. The leading healthcare and pharmaceutical service brand helps chronic patients order, schedule, and refill recurring prescriptions nationwide with delivery under two hours by the online pharmacy. Founded in 2017 by Rasha Rady […]
“Many brands want to scale customer service during the busy holiday season with chatbots and other technology, but customers want a human touch,” says Kunal Badiani, Senior Director and Head of Expansion, META, MoEngage, on navigating holiday season shoppers.
With 38% of shoppers planning to utilise hybrid shopping options like curbside pickup or same-day delivery this holiday season, brands need to eliminate friction points in the customer journey quickly or deal with an avalanche of backlash. In 2017, the then British Prime Minister Theresa May criticised Cadbury’s advertisement campaign and called their egg hunt […]
An invite-only summit will bring together marketing, product, and growth experts from consumer brands to discuss customer engagement and growth. MoEngage, in partnership with AWS and GroupM, has announced the launch of the #GROWTH Mixer – Saudi Arabia edition. The summit will take place on October 5, 2022. The theme for this invite-only networking event […]
MoEngage, an insights-led platform, will assist MySyara by providing a single customer view. Using the same, MySyara will be able to assess customers’ preferences effectively. An on-demand car care and technology company in UAE, MySyara has partnered with MoEngage to drive customer engagement and enhance retention metrics. MySyara provides everything from mobile car washing and […]
