Thynk.Cloud announced its first partnership in the Middle East with Ishraq Hospitality. The partnership will enable the hospitality group’s sales organisation to further enhance the way they manage their B2B business relationships and maximise their sales productivity and efficiency. Developed by hoteliers for hoteliers and powered by Salesforce, the world’s largest CRM platform, Thynk.Cloud is […]
Sage Africa and Middle East, the provider of business management software and TimeLinx Software, publishers of TimeLinx Project and Service Management solution have agreed to expand their distribution agreement to include the entire region. The original agreement was reached in 2016 but was limited to 11 countries in the Middle East. “TimeLinx is very pleased […]
Tata Communications, a global digital ecosystem enabler, and Zain KSA, a pioneering mobile telecommunications and digital services provider that is committed to supporting innovation and spearheading the next-generation’s technological revolution in the Middle East, announced they have entered a strategic engagement to fuel digital transformation journeys of enterprises and government organisations in the Kingdom of […]
TLDR: Recommendation engines can help analyse and predict whether a particular user would prefer a product or not, based on the particular user’s profile and its historical information. Using ML algorithms, a recommendation engine has also proved to improve the business decision making processes and quality. Businesses now are seeking different ways to connect with […]
The recent evolution of podcasting content, wherein various creators are discussing global scenarios, is bringing about numerous opportunities for market growth for brands. The subscriber base of podcasts pertaining to racism, patriarchy, and political disputes, among others, is significantly growing, thereby encouraging companies and creators to come up with more content that taps diverse audiences, […]
The Customer Experience Summit tracks evolving technology, strategy and culture trends so marketers can deliver engaging experiences to meet new-age customer expectations. Following the successful virtual edition in November 2021, CX NXT 2022 is set to take the form of a two-day physical event in November, 2022. Over 200 CX leaders and practitioners are scheduled […]
Lenskart, an Indian eyewear retailer, has formally entered the Middle East with state-of-the-art AI technology. The brand aims to secure 10-20 per cent of the regional $3.5 billion optiwear market by 2026. The brand’s flagship store will feature AI technology through a 3D Try-On machine integrated with virtual face-mapping that suggests suitable frames to customers. […]
Personalisation and digitisation will become key to engage with the rising wave of tech-savvy customers in the Middle East. Here is what consumer brands can learn A study revealed that 67 per cent of Middle East consumers are shifting to digital channels to engage with brands. These statistics indicate that consumer brands in the Middle […]
Drift, a B2B Conversational Commerce provider, recently announced its expansion into Europe, Middle East and Africa (EMEA), debuting the company’s first data centre in the region. Showcasing continued customer growth, Drift’s EMEA customers have seen a 47 per cent increase in annual recurring revenue (ARR) year-over-year, demonstrating the value of connecting with buyers on their […]
Unicommerce, an eCommerce-focused supply chain SaaS platform, has decided to invest $5 million to strengthen its international operations and further expand its presence in the Middle-east and Southeast Asia. The company has been consistently investing and acquiring new clients across the Middle-east and will continue to forge more strategic partnerships in the coming months. After […]
