There is a big opportunity for consumer-facing companies in the metaverse. There are numerous business applications for virtual reality, from training future surgeons to showing products to retail employees. Consumers are likely to use the metaverse more than ever before to communicate, transact, and connect. Are you ready for this generation of the internet? The […]
Shoppers can add items to their cart, and make a payment to complete the purchase without leaving the WhatsApp chat. WhatsApp, the messaging service owned by Meta Platforms, launched the online shopping service, JioMart on WhatsApp. It will enable people in India, including those who have never shopped online, to browse through JioMart’s entire grocery […]
This announcement came a few days after, Meta reported a revenue drop for the first time in the platform’s history and cautioned that it would further decline in the year’s second half. Starting from October 1, there will be no Live Shopping streams on Facebook. The social media giant is wrapping up this option less […]
Experts are in no mood to decelerate their efforts to be ready for the cookieless era. The marketing community is preparing to use data to make decisions in the more private world. Google has further delayed the deadline to phase out third-party cookies till 2024. Earlier, the company had announced its plans to get rid […]
Meta has launched Meta Pay, a dedicated digital wallet for use within the metaverse. The new wallet is essentially a rebrand from the company’s former Facebook Pay service and will keep fulfilling the same functions that its predecessor did in the past. This time however it will also be a universal way of paying for […]
An innovative digital future is being paved by high-performance computers, cutting-edge AI-ML technologies, and open development With a rapid developmental evolution in next-generation technologies, the ability to process big data and its effects on data privacy and security have become key challenges for the tech sector today. Generalisation in high-performance computing is now enhancing the […]
Meta recently held its inaugural Meta Commerce Day for Europe, the Middle East, and Africa (EMEA), a virtual event to help businesses learn how to tap the opportunities of discovery commerce. In a video as part of Meta’s blog post, Laurent Solly, Meta’s vice president of southern Europe, pointed to the potential of social commerce […]
Meta has named the social marketing software Dush Hudson among the first integration partners to unlock the ability for businesses to tag content with products on Instagram. In the rapidly-growing world of social commerce, product tags are a fundamental tool for Instagram Shopping businesses to make their content shoppable. “As social platforms become an increasingly […]
Meta, formerly Facebook, has ‘rewritten and redesigned’ its privacy policy to make it ‘easier to understand’ and also to ‘make it clearer’ to users how it used or shared their information. The updated Meta Privacy Policy will kick in from July 26, and covers Facebook, Instagram, Messenger, and other Meta products. It won’t cover WhatsApp, […]
Meta has announced some new options to help brands utilise its messaging tools, including improved ad creation on WhatsApp, the merging of WhatApp messages into the Meta Business Suite inbox and quote requests on Instagram. Improving the WhatsApp ad creation flow, businesses will soon be able to create and launch their campaigns in the WhatsApp […]
