MarTech

Composable customer data platforms are bringing marketing and data teams together. Are the Channel and Platform eras of MarTech behind us?   

Completely cookieless, it delivers targeted ads using zero personal information or behavioural tracking data. Mitgo, a player in the MarTech and AdTech markets, has launched Takeads, a privacy-first and entirely cookieless platform that brings a user-centric approach to native advertising. Mitgo began working on its native advertising offering five years ago. Now launched, Takeads – […]

In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends. Czechia Consumer Protection Act Strengthens Consumer Rights Czechia has […]

Scott Brinker is a leading voice in the MarTech space, the Editor of ChiefMartec and the creator of the marketing technology landscape supergraphic. There are more than 9,932 solutions in 2022 — up 24 per cent from 2020.  We spoke to Brinker about the common doubts marketers have while getting started on their MarTech journey;  […]

VR ads in metaverses can be a great way of raising revenues, and many ad giants have already sensed it Metaverse, which translates to  “a universe beyond”, is now being called the future of the internet, made up of multiple shared 3D virtual spaces. As it stands today, the metaverse will comprise multiple interoperable virtual […]

CIOs and CMOs need to work together to address digital customer experience and expectations. In 2020, more than half of the global population went online. Put simply, this means that more people now use the internet than those that do not. As a result of this shift, businesses now need to leverage the opportunities introduced […]

How is Martech helping brands evolve the way they build relationships with customers? The answers are in our sneak peek of the Martechvibe-hosted CMO Think Tank in partnership with Oracle. Here is what we overheard in the boardroom… The global economy is slowly recovering. The World Economic Outlook report pegged 2020’s contractions at 3.3%. It is […]

Chief marketers across the Middle East gather for a virtual session on Customer Data Platforms to tap into the value of data and what that means for a marketer   Imagine getting a call from a bank that’s trying to sell you a loan one day and a wealth builder plan the next. It’s not difficult […]

Snap Inc beat Wall Street estimates for user growth and revenue as the improved Android version of its popular messaging app Snapchat attracted more users, but growth slowed within North America Daily active users (DAUs), a metric closely watched by investors and advertisers, rose 22 per cent year-over-year to 280 million in the first quarter. […]

Vibe Martech Fest is renowned for having world-class speakers and thought leaders who use technology to power marketing. Here’s a look at some eminent personalities who are sharing their insights and knowledge on the market’s current state.  Alastair Sherriffs Alastair Sherriffs started working in 2007 as an account manager and has worked with various organisations […]