Securing customer loyalty is increasingly challenging, but adopting specific technology trends like blockchain could hold the key. Smart, strategic use cases for NFTs are emerging, and brands are using it as an opportunity to redefine how they engage with their most loyal customers and fans and leveraging it to modernise their loyalty programs. In this […]
With blockchain smart contracts, brands can define, automate, and expedite the entire loyalty rewards process. It has the potential to decrease administrative and personnel costs considerably. An average customer is a member of at least ten loyalty programmes, and repeat customers provide 40 per cent of the store value. Turns out, these numbers are keeping […]
CX expert Gregorio Uglioni talks about the future of customer experience concerning omnichannel marketing, loyalty, and predictive analytics “Experiences are the key differentiator in business. It’s something that cannot be easily copied. If companies compete on price, everybody will lose. The prices will often decrease and the quality of the product and service will also […]
Marketing technology platform Vendasta announced the acquisition of MatchCraft from Advance Local. MatchCraft is a global software company specialising in search, display, and social media advertising solutions for digital marketing agencies and resellers who serve small- and medium-sized businesses (SMBs) at scale. Bringing MatchCraft’s technology—including its flagship AdVantage platform—together with Vendasta’s end-to-end platform will extend […]
With blockchain smart contracts, brands can define, automate, and expedite the entire loyalty rewards process. It has the potential to decrease the administrative and personnel costs considerably. An average customer is a member of at least ten loyalty programmes, and repeat customers provide 40 per cent of the store value. Turns out, these numbers are […]
The crowd started lining up at the Apple Store of the Dubai Mall at 1 am, hours before it opened its door. Even the pandemic could not keep the die-hard Apple fans away. How much does Apple pay for that exposure and advertising? Zero. According to a SellCell survey, brand loyalty for Apple is at […]
The digital habit that birthed during the pandemic must be sustained with contextual cues and hybrid offerings for the future of customer expectations. Consumer behaviours change fast. As the pandemic is nearing the end, consumers are slowly shifting from pure online to hybrid experiences, expecting the best of both worlds. With such expectations, marketers need […]
For more than a year, consumers in the UAE have been relying on digital services, which have altered how they engage with brands, consume goods and services, and make purchasing decisions. A global study by Cisco AppDynamic shows that people are using 30 per cent more applications today than they did before the pandemic. The […]
2020 will be remembered as the year when over half of the world’s population had to shift online. Intelligent shoppers and predictive analytics for consumer data point that 2021 will be all about hyper-personalisation. Consumers today expect businesses to foresee and fulfil their requirements in the shortest possible turnaround time. Hyper-personalisation has made this type […]
Oracle and Martechvibe will host a virtual roundtable on February 24 titled “Reimagining Loyalty in a Hyper Personalised world.” The live roundtable, which will begin at 2:00 GST, will examine critical issues like how personalisation affects customer loyalty, improving CX with AI and anticipating customer needs to make intelligent recommendations. Hosted by Martechvibe, it will […]
