When it comes to visual search, a picture speaks a hundred words. Here’s how retailers are upping their search rankings and cutting short the journey from discovery to purchase. The year was 2018 and the marketing team at low-cost, Swiss airline easyJet was eager to tap into the fear-of-missing-out (FOMO) social media users get by […]
Ad spend on Facebook and Instagram in the Middle East increased by 33.32 per cent year-over-year (YoY) during Q3, and by 7.38 per cent between Q2 and Q3, said Emplifi, a unified customer experience (CX) platform. Etihad Airways had the top three performing posts on Facebook, generating 1,605,310 interactions, and Emirates the best performing post […]
The Greenhouse, Chalhoub Group’s space for innovation and entrepreneurship, and Instagram have teamed up to mentor and develop high-potential local fashion startups in KSA. The initiative came from the “Fashion Lab” program launched by Chalhoub Greenhouse to promote corporate entrepreneurship and innovation and identify disruptive and innovative Saudi Fashion brands. “Small businesses are the heartbeat […]
Twitter launches an online shopping initiative that includes livestreams, and Walmart is already on board as the first retailer to try out the platform. Walmart and Twitter will co-host Cyber Deals Sunday stream event on Twitter, during which viewers can follow along with a live broadcast, shop featured products through Twitter’s Shop Tab and post […]
Demandbase, the B2B go-to-market platform, breaks ground with new Audience Management Destinations for Demandbase. B2B marketers will be able to reach account-based targets on traditionally consumer platforms, including Facebook, Instagram, Twitter, Google, YouTube, Bing, and Adobe, as well as an expanded integration with LinkedIn. This new functionality is yet another way Demandbase enables marketers to […]
MENA marketing professionals are expecting growth in their mobile budgets. MMA conducted a survey with WARC to showcase the region’s mobile marketing strategies Increased focus on agility and effectiveness has been a key lesson for marketers in the last year, and brand awareness has turned out to be the most common objective when running mobile […]
Meta-owned photo-sharing app Instagram is reportedly asking users to provide a video selfie showing multiple angles of their face to verify the account. The move could be an attempt to reduce the number of fake profiles and spam accounts on the social media platform. According to XDA Developers, multiple users have reported being asked to […]
Motom, currently mobile web beta, was launched in April 2021 with strong early adoption among creators and their audiences. Motom is a social shopping platform that gives creators the power to launch their own storefront in such a way that their content from TikTok, Instagram and YouTube can be made shoppable in one place. It […]
Facebook Inc’s Instagram said it is testing a feature to notify users of outages or technical issues directly on the photo-sharing app, days after two outages disrupted the social media giant’s services. On October 4, a six-hour long outage prevented the company’s 3.5 billion users from accessing its social media and messaging services, including WhatsApp, […]
According to an Optimizely report, Reimagining Commerce Report 2020, most consumers use six or more channels and two devices before making a purchase.
