Google has extended its lead over Facebook at the top of the Retention Index’s Universal Power Ranking, while SHAREit took the top spot as the fastest-growing media source in the Middle East in AppsFlyer’s 12th edition of its Performance Index, AppsFlyer aims to empower marketers with a suite of comprehensive measurement and analytics solutions, recently […]
Want to do your influencer marketing right? Here are some strategies to identify the best-fit influencer for your brand Influencer marketing is a good way to approach target demographics, increase audiences and strengthen loyalty among consumers. Businesses are adopting influencer marketing, with more substantial marketing budgets being allocated to strategies involving influencers. According to a […]
The second day of the VMF 2021 began with a keynote address from Banali Malhotra, Director of Marketing, RAKBANK. Banali is responsible for maintaining and growing RAKBANK’s brand dominance in the retail banking segment. With over 20 years of experience across regions, she has successfully launched several campaigns and products that have earned many international […]
The past year has transformed several industries, and although the influencer marketing industry has continued to flourish, it hasn’t been without its changes and adaptations. And over the last year, one thing that has become even more apparent is the need to create the perfect match between brands and influencers. Brand love is pivotal to […]
The combination of high-level technologies and B2B marketing is developing, and AI has the ability to drive B2B marketing to new heights. As AI has impacted every aspect of human lives, social media marketers are also using AI for its power to create engaging B2B marketing campaigns. Gartner says that in 2020, 30 per cent […]
It’s no secret that during the current coronavirus pandemic, the economy has changed, and quite dramatically too. And because of the times we’re all finding ourselves in, building brand tribes has never been more important for both brands and influencers. In today’s world, influencer marketing has become so much more than just gifted products and […]
This year’s effects have seen the influencer marketing industry ramp up, and by a significant amount, too. Our Instagram feeds are filled with more ADs than before and the battle is on for brands to secure long-lasting, authentic collaborations with their favourite influencers. But how can brands transition influencers into ambassadors for 2021? Amelia Neate, […]
AnyTag will be the first of a suite of solutions AnyMind Group will introduce to the Middle East for individuals and businesses, including brand building, manufacturing, e-commerce, marketing, and logistics AnyMind Group, a company which develops software for individuals and businesses that enable brand building, manufacturing, e-commerce and marketing, has announced the launch of its […]
It’s no secret that during the current coronavirus pandemic, the economy has changed, and quite dramatically too. And because of the times we’re all finding ourselves in, building brand tribes has never been more important for both brands and influencers. In today’s world, influencer marketing has become so much more than just gifted products and […]
As we’ve entered a brand-new decade of influencer marketing, things are changing. And rather swiftly at that. With 63% of marketers intending to increase their influencer marketing budget within the next 12 months, there is more evidence to showcase just how impactful influencer campaigns really are. But because of this, brands are beginning to question exactly where they […]
