There it was, a virtual gold: an awe-inspiring, pulse-pounding video of professional skydiver Nicole Smith-Ludvik, wearing the Emirates uniform, at the top of the tallest tower globally, the Burj Khalifa, holding signs that she passes to finish giving a message: Fly Emirates. Fly better. The spectacular video racked up 6.1 million views and counting. It […]
An advertisement by Dubai-based airlines Emirates has caught the eye of social media users. The video ad shows a woman dressed as Emirates’ flight attendant shuffling placards with different messages about the services of the airline. After the last placard, the camera zooms out and she is seen standing on top of 828-metre-high Burj Khalifa. […]
No matter the service or the great quality, brands cannot succeed without amazing marketing. It’s an obvious fact but sometimes forgotten. Many brands worldwide do not focus on the value of their martech stack that decides the fate of a brand’s success. Investing in marketing technology can allow them to know their customers and make […]
YouGov analysis reveals Emirates, Adidas and iPhone top the list of most recommended brands in the UAE, Saudi Arabia and Egypt, respectively. The rankings are based on YouGov BrandIndex’s positive Recommend score, which measures the percentage of a brand’s customers who would recommend it to a friend or colleague. Every brand in our Rankings has […]
Understanding the digital behaviour of any demography is by far the most challenging aspect for digital marketers. Hootsuite has released comprehensive reports that track digital consumer behaviour with a country-wise focus. These reports with an exclusive focus on The United Arab Emirates are a rich source of insight with detailed figures and analysis of various […]
