From smarter identity resolution and ecommerce assistants to generative content and new disciplines like GEO, martech leaders are rethinking what personalisation, attribution, and discovery really mean in 2025.
These automated email and SMS strategies turn casual browsers into loyal buyers and boost revenue with minimal effort.
In the rush to digitise, retailers embraced ecommerce—only to discover an invisible threat: bots that mimic customers, drain ad budgets, and hand over competitive advantage to rivals.
Outdated digital marketing laws are exposing ecommerce businesses to costly, unnecessary lawsuits. Reform is needed to protect responsible brands using consumer-friendly practices.
The age of prompt-based AI is fading — replaced by autonomous systems reshaping how we discover products, craft experiences, and build loyalty in a hyper-competitive market.
Ramadan brings a surge in sales, but how can brands retain customers after the festive season? Discover data-driven strategies from Gameball and Braze to transform short-term shoppers into long-term loyal customers.
Julia Jackle, CEO & co-founder, Creative971 talks about how ecommerce businesses can differentiate themselves to stay competitive.
The Shopify Entrepreneurship Index highlights that Singaporean entrepreneurs on Shopify have supported over 64,000 jobs, up 14.1% from 2021
The Merchandising Studio provides no-code automation tools, category-level analytics and discovery channel data to pinpoint optimisation opportunities, insights into customers’ online experiences. Algolia has launched Merchandising Studio, a no-code interface that uses Algolia’s artificial intelligence to help merchandisers enhance business outcomes in real time at every stage of the shopper journey. The Merchandising Studio provides […]
Running an ecommerce business today is more challenging than ever. Competition is getting tougher while consumers are growing more demanding and will not miss the chance to switch to a competitor if your service quality is poor. One of the criteria for success in retail is multiple well-functioning customer interaction channels. According to the Getting […]
