According to Scott Brinker, the MarTech guru behind the widely popular Marketing Technology Landscape Supergraphic, marketers must follow five cardinal rules – centralise and decentralise everything, and automate and at the same time humanise everything. And lastly, embrace the change. In his keynote session at the recently concluded Vibe Marketers Fest (VMF) 2019 in Dubai, […]
The Crown Prince of Dubai, His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum today officially inaugurated the 39th GITEX Technology Week. Taking place at the Dubai World Trade Centre from October 6 to 10, the event features 4,500 companies representing 100 countries. MartechVibe is the media partner of this global tech event and […]
Marketers in the Middle East are embracing IoT to drive more customers and engage the right audience. Businesses with agile ecosystems that have well-equipped Internet of Things (IoT) architecture and the technology to support the latest advancements are undergoing a significant shift. What actually is IoT? Internet of Things or IoT can be explained as […]
