Combining the best of Demandbase and Engagio into a single, no-limits B2B solution Demandbase, the leader in Account-Based Marketing (ABM), today launched Demandbase One—the only ABM solution that connects everything Sales and Marketing teams need to win in today’s evolving B2B landscape. Demandbase One brings together the best of Demandbase and Engagio, helping B2B revenue teams […]
The rise of the digital transformation in the past few years is evident. Isn’t it? Due to the Internet’s breakthrough in social media sites, effective social media marketing has somehow shadowed email marketing. But, email marketing is the most profitable tool to reach out to the greater mass even today. In the words of Colin […]
C3 AI CRM enables a new category of customer-focused industry AI use cases and a new ecosystem C3.ai, Microsoft Corp., and Adobe Inc. today announced the launch of C3 AI® CRM powered by Microsoft Dynamics 365. The first enterprise-class, AI-first customer relationship management solution is purpose-built for industries, integrates with Adobe Experience Cloud, and drives […]
Gen Z’s identity is inextricably tied to being online, resetting expectations for digital experiences The third annual, international study of Gen Z, conducted by The Center for Generational Kinetics and commissioned by WP Engine, launched today reveals new expectations for the web by Generation Z in comparison to other generations including Millennials, Gen X, and Baby Boomers. Gen […]
SAS’ AI and analytics more tightly integrate with Microsoft Azure; Microsoft to bring cloud-based SAS industry solutions to its customers Microsoft Corp. and SAS today announced an extensive technology and go-to-market strategic partnership. The two companies will enable customers to easily run their SAS® workloads in the cloud, expanding their business solutions and unlocking critical […]
Today, AT&T (NYSE: T) and Salesforce (NYSE: CRM) announced a multi-year strategic agreement to deliver entirely new connected experiences for AT&T’s millions of customers. AT&T will deploy Salesforce Customer 360 to create a single view of every customer across every touchpoint—whether it happens in person at a storefront, over the phone, in a business setting […]
In this exclusive interview with MarTech Vibe, Frederik Bisbjerg, Chief Operations Officer, Noor Takaful talks about reimagining customer experience in a time of change. 1. What’s the best way for organisations to reshape strategy to meet sharp shifts in customer behaviour? The short answer is companies need to redesign their operating model to be much […]
This is a two-part series on how offline retailers in the Middle East can leverage the power of digital transformation to succeed through a customer-centric, data-driven mindset in the COVID-19 era $2.1 trillion. – That’s how much of a loss the global retail industry is going to encounter in the current COVID-19 situation – in […]
Merkle, a leading technology-enabled, data-driven performance marketing agency and part of the Dentsu Aegis Network, has announced they are partnering with Sprinklr, the leading Customer Experience Management platform (CXM), in the Middle East and North Africa, to improve digital customer experiences across the region. The partnership combines world-class creative talent and category-defining technology to help […]
Adobe recently announced that it was one out of two companies recognised as a Leader in The Forrester Wave™: Digital Intelligence Platforms, Q4 2019. As a leader, Adobe received or was among the top scores in the digital experience optimisation, AI/machine learning, technology integrations, product vision, supporting services, partner ecosystem, platform revenue, enterprise customers and […]
