Gone are the days when price and product solely decided a customer’s loyalty to brands. Today, customers value the time spent together with a brand. If the experience is memorable, the brand is rewarded with increased business. Conversely, if the experience is mediocre and “taxing” for the customer, the brand may not have a great […]
Marketers face a multitude of problems in their quest for better customer engagement and ROI. As the world goes through yet another wave of digital transformation, we can see a democratisation of solutions. In this month’s Companies To Watch Out, we take a look at companies that serve marketers and consumers in various ways. From […]
Travelport has partnered with Amazon Web Services (AWS) to use advanced cloud technology to accelerate the digital transformation of retailing in the travel industry. The collaboration, which unites globally renowned expertise in travel technology, cloud technology, and hyper-personalised retailing, will focus on optimising Travelport’s recently launched next-generation platform, Travelport. It will also drive innovation in travel […]
Mindtree, a technology services and digital transformation company, today announced it has earned the Analytics on Microsoft Azure advanced specialisation, a validation of a partner’s capability in planning and delivering tailored analytics solutions, following Microsoft and industry best practices. Only partners that meet stringent criteria around customer success and staff skilling, as well as pass […]
The rise in content demand due to digital experiences has led creative professionals and marketers to embrace technology’s potential. The pandemic has reshaped marketing, and capturing attention is the aim of marketers right now. Needless to say, digital experience initiatives resulted in an increase in the demand for content across marketing organizations. The Bynder’s The […]
Innov8tif Solutions has launched new applications on the Joget Marketplace to offer real-time and automated identity verification capabilities on the Joget open source no-code/low-code application platform. The Joget Marketplace enables customers, partners and third-party innovators to leverage new applications, plugins and solutions to address their digital transformation needs. The two new applications published by Innov8tif are EMAS™ e-KYC […]
Zahid Tractor, a Saudi Arabia-based Zahid Group company that supplies construction machinery and commercial vehicles, is using Infor enterprise resource planning (ERP) to streamline and gain visibility across all departments. The integration of Infor M3 for Equipment allows Zahid Tractor to continue to distinguish its customer-centric offering and commitment to excellence across the Kingdom of […]
Bristlecone has announced a partnership with Sitecore, a global provider of digital experience management software. The new partnership brings together Bristlecone’s product engineering and integration expertise and Sitecore’s customer experience platforms to enable enterprise transformation. “This new partnership is aimed at helping companies bridge the gap between customer-facing platforms and backend systems while answering the […]
Merkle, the customer experience management (CXM) company, has launched two new podcast series titled “Inside Job: Making CX Work” and “Digital Marketing Musings.” Both shows will feature interviews with thought leaders throughout the marketing industry to provide valuable insights into the growing trends of customer transformation and digital media. “Inside Job: Making CX Work” is […]
Fractal, a global provider of artificial intelligence and advanced analytics solutions to Fortune 500 companies, today announced the acquisition of Zerogons, for an undisclosed amount This acquisition will help strengthen Fractal’s Cloud AI business and accelerate the ‘data to decisions’ journey for its Fortune 500 clients. Pranay Agrawal, Co-founder and Chief Executive Officer, Fractal, said, […]
