RD&X Network launches ReBid, a unified marketing and advertising AI automation platform uses proprietary AI based algorithms that leverages MadTech (MarTech + AdTech) to simplify digital marketing. ReBid has unified workflows, data harmonisation and real-time automated reporting. This translates into an immediate saving of 40 per cent on resources and leads to incremental Returns on […]
eSSENTIAL Accessibility (eA), the Accessibility-as-a-Service platform, announced a strategic partnership with 85SIXTY, an econsultancy and digital marketing agency specialising in building eCommerce websites for retail brands. Through this partnership, 85SIXTY will leverage the capabilities of eA’s all-in-one digital accessibility platform, coupled with its expert support services. This will equip 85SIXTY to create accessible digital experiences […]
Market technology has experienced rapid changes over the last two years, and this trend will continue in 2022. A Capital Economics report said the Kingdom of Saudi Arabia could expect its economy to grow by 6.3 per cent in 2022 2022 is predicted to be the second “golden age” of MarTech, with the most powerful […]
Nate Burke, CEO and founder of digital marketing and eCommerce specialist firm Diginius, shares his thoughts on the good, the bad and the ugly of PPC automation. In an increasingly digital age, pay-per-click (PPC) advertising is seemingly the way to go. These advertisements drive warm leads to your organisation, increase website traffic, and, in turn, […]
Elevator Studio, a production and digital marketing company, and entrepreneur Adam Weitsman have formed a joint venture to invest in and develop land in the metaverse. The duo recently completed a $1 million purchase of digital land inside of Big Time Studios multiplayer action role-playing game Big Time. The new joint venture is actively purchasing […]
Cryptogram, an Asian blockchain public relations company, has officially upgraded its brand to MetaFocus, an online platform for metaverse content that will lead in the virtual economy and break through the imagination of digital marketing. MetaFocus integrates resources in the metaverse industry chain to provide customers with one-stop communication solutions. The new brand advocates encouragement […]
Bloomreach, the global provider of Commerce Experience Cloud, and Fast, fastest online checkout experience, announced a partnership to drive seamless, one-click checkout across a brand’s digital marketing channels. Fast Login and Fast Checkout are now available for all Bloomreach Engagement customers to embed into emails, text messages, and more, providing an innovative way for companies […]
Multiply Group, a subsidiary of Abu Dhabi-listed International Holdings Company (IHC), has taken full ownership of UAE marketing and communications firm Viola Communications, as it continues to expand rapidly and broaden its service offering in the strategic and digital marketing sector. Syed Basar Shueb, CEO & Managing Director and Board Member of IHC said, “IHC […]
MarTech platform — Ojamu, is leveraging the power of AI, blockchain, and NFTs. It is doing so by creating and automating the most efficient digital marketing campaigns for brands. Ojamu raises $1.7 million in a private sale. The blockchain-based MarTech platform is ready to deliver its vision. The private sale saw support from many strategic […]
The core of data-driven marketing is better characterisation of the individual. Google, Facebook and other platforms characterise users’ desires and match them to companies that can satisfy them. Users contribute to smart ecosystems, overlaid across devices and applications, and companies are analysing and capitalising on information quickly and in near real-time. It allows them to […]
