data

CMOs in Israel are looking to build more scalable marketing operations. Here are our top picks of CMOs in Israel who are focused on result-driven strategies.

According to a recent report from Edelman, only 34 per cent of consumers say they trust the brands they buy. So it would seem that years of exposure to traditional advertising have made consumers wise and wary of brand messaging. While the pandemic changed customer behaviours and the long lockdowns helped many re-prioritise life, it […]

In keeping with the changing privacy landscape, Google Ads has introduced a data-driven model as the default attribution model. Now, marketers can observe how much credit each ad interaction is responsible for in leading to conversions. Marketers need new measurement approaches that meet their objectives and put users first, especially in the changing privacy landscape. […]

OpenX revealed the results of the company’s latest survey, examining how publishers are currently viewing and utilising first-party data. The findings highlight the critical role first party (1P) data will play going forward, with 85 per cent of publishers saying that 1P data will be important to their future revenue. However, while the vast majority […]

“The most customer-centric organisations in the world maintain a continuous connection with their customers. They ensure an elated customer experience and their connection strategy is linked to the brand’s promise. Subsequently, they invest in artificial intelligence, virtual and augmented reality to complement customer experience,” says Manoj Karanth, Global Head-Data and Intelligence, Mindtree, in an exclusive […]

Embracing technology and data, marketers are blazing new trails of digital transformation and innovation. Showing that 81 per cent of UAE-based marketers say they have changed or reprioritised metrics due to the pandemic, higher than the global average of 76 per cent, was Salesforce in its seventh edition of the State of Marketing report. The […]

Stats Perform, the sports tech leader in data and AI technology in sports platforms, announced a unique partnership to bring social media abuse monitoring service to the sport market. Stats Perform will work with Signify to expand access to Signify’s Threat Matrix, a proprietary service using AI technology to detect online abuse at scale, by […]

Our smartphones, tablets and social media accounts are beaming out information about us: where we’ve been, what we’ve been doing, our likes, preferences. Right now, data is seemingly everywhere. So, what does this mean for marketing professionals? Everything. Data can transform marketing initiatives from guesses to strategically focused campaigns. But that transformation can happen if […]

The Pay As You Live model offers users personalised insurance premiums and empowers insurers with multiple touchpoints to connect with their customer base. What if your health insurance policy knew about your lifestyle choices or your motor policy was informed by your driving behaviours? Safe driving methods translate to lower premiums, while harsh driving is […]

360Science, the leader in matching, deduping, unifying and linking contact and business data announced that it has expanded its suite of integrations and offerings with the addition of Snowflake, the cloud-based data platform. Users will now be able to easily find duplicates within tables, find matches across tables and even compare data in Snowlake to […]